Marketing Manager for Beauty Brand

PT Asia Bandar Alam; Jakarta Utara; On-site; IDR 167.028.000 - 250.543.000; Full time

Job summary

A leading beauty company in Jakarta is looking for a Marketing Manager to drive brand growth and commercial performance across premium beauty and fragrance brands. The ideal candidate will have experience in developing marketing strategies, leading campaigns, and managing PR communications. This role requires a Bachelor's or Master's degree in a relevant field and fluency in English. The successful candidate will work closely with the Brand Manager to enhance brand equity and deliver measurable business impact.

Qualifications

• Minimum 3 years of experience in marketing, particularly with beauty brands or media.
• Fluent in English both speaking and writing.
• Experience in developing marketing plans, including digital ads and social media.

Responsibilities

• Lead brand marketing strategy and execution.
• Deliver integrated 360° campaigns across various channels.
• Manage PR, KOL, and brand communications.

Skills

Strategic planning

Communication skills

Digital marketing

Negotiation skills

Networking skills

Time management

Education

Bachelor or Master degree in Marketing, Communications, PR, Management, Business

Job description

As a Marketing Manager, you are responsible for driving brand growth and commercial performance across a portfolio of premium beauty and fragrance brands. This role plays a key part in building strong brand equity while delivering measurable business impact, balancing strategic planning with hands‑on execution across multiple brands. This position reports directly to the Brand Manager (Head level).

Key Responsibilities

• Lead brand marketing strategy and execution to drive brand equity, engagement, and sales performance.
• Deliver integrated 360° campaigns across digital, PR, retail, CRM, and experiential touchpoints.
• Own digital and e‑commerce marketing performance across social and paid media.
• Plan and execute impactful product launches, events, and brand activations.
• Manage PR, KOL, brand communications, and partners to ensure consistent storytelling with principal.
• Track performance, manage budgets, and translate data into actionable insights and reports.

Requirements

• Bachelor or Master degree in Marketing, Communications, PR, Management, Business or related field.
• Experience with beauty brands, across skincare or fragrance, or work experience in the media industry will be beneficial.
• Fluent in English both speaking and writing.
• Experience required in developing marketing plan including digital ads, social media campaign, PR, event planning, or related field of minimum 3 years.
• Excellent communication skills both oral & written, time management skills and strong interpersonal skills.
• Have strong networking, negotiation skills, and clear delegation with internal team and external industry media.
• Proficiency with online marketing and social media strategy.
• Retail & Consumer Products 101–1,000 employees.

ABA Group was established in 2002 and has since brought delight with its selection of brands. Within 19 years of operation, ABA Group has enhanced the quality of life through partnerships with world‑class brands, providing only the best ingredients to Indonesia. Consisted of PT Asia Bandar Alam and PT Asia Bandar Arta, ABA Group manages leading beauty retailers such as L`Occitane, Elemis, Bon Parfumeur, and the finest chocolate gourmet Venchi. Each brand carries distinctive expertise and maintains exclusivity as it complements one another. The vision of ABA group is to increase the sense of well‑being as a celebration of life, bringing the best from all over the world to the people of Indonesia.

West Jakarta, Jakarta, ID