Marketing Manager – FMCG / Beauty & Personal Care

PT Metoo Beauty International; Pluit; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading beauty and personal care company in Indonesia is seeking a Marketing Manager to develop brand strategies and lead marketing initiatives. The ideal candidate has at least 5 years of marketing experience, including 3 years in a managerial position, and strong knowledge of the FMCG sector. This role offers the opportunity to contribute to product launches and optimize marketing plans.

Qualifications

• Bachelor’s degree or above in Marketing, Advertising, Statistics, Communications, or a related field.
• Minimum of 5 years of experience in marketing, with at least 3 years in a managerial position.
• Experience in the FMCG industry; prior experience with international brands is preferred.

Responsibilities

• Develop and implement brand marketing strategies to enhance brand awareness and market share.
• Lead product launches, promotional campaigns, and integrated marketing initiatives across multiple channels.
• Analyze consumer behavior, market trends, and competitive landscape to provide data-driven insights for brand decision-making.
• Prepare annual marketing plans and budgets, monitor ROI and optimize marketing expenditures for efficiency.

Job description

Marketing Manager – FMCG / Beauty & Personal Care

1. Develop and implement brand marketing strategies to enhance brand awareness and market share.
2. Lead product launches, promotional campaigns, and integrated marketing initiatives across multiple channels.
3. Analyze consumer behavior, market trends, and competitive landscape to provide data-driven insights for brand decision-making.
4. Prepare annual marketing plans and budgets, monitor ROI (Return on Investment), and optimize marketing expenditures for efficiency and effectiveness.

Educational Requirements:

Bachelor’s degree or above in Marketing, Advertising, Statistics, Communications, or a related field.

Work Experience:

1. Minimum of 5 years of experience in marketing, with at least 3 years in a managerial position.
2. Experience in the FMCG (Fast-Moving Consumer Goods) industry; prior experience with international brands is preferred.
3. Strong understanding of the beauty/personal care market, consumer behavior, and channel structure in Indonesia.