Marketing Manager - Fashion (B-124784)

RGF HR Agent Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading fashion brand in Jakarta is seeking an experienced Marketing Manager to oversee 360° seasonal campaigns and manage influencer relationships. The ideal candidate will have over 10 years of experience in marketing, particularly in fashion or lifestyle sectors, and a strong understanding of social media trends. This role requires a bachelor's degree in marketing and a high level of English. Competitive compensation is provided.

Qualifications

• 10+ years of experience in marketing, communications, or brand management.
• High conversational level of English.
• Proven track record in fashion, beauty, or lifestyle industries.
• Strong network in the KOL & PR ecosystem.

Responsibilities

• Lead 360° seasonal and brand campaigns from concept to execution.
• Manage timelines, creative production, and campaign performance.
• Oversee influencer collaborations from ideation to delivery.
• Collaborate with media partners for co-marketing opportunities.

Skills

Marketing Strategy

Brand Management

Influencer Collaboration

Social Media Trends

Creative Thinking

Education

Bachelor's degree in Marketing or related field

Job description

Our client is a Fashion company. Currently, they are looking for Marketing Manager.

Job Responsibilities

• Lead 360° seasonal and brand campaigns from concept to execution.
• Translate collections and brand moments into compelling stories across all touchpoints.
• Manage timelines, creative production, and campaign performance.
• Build and manage relationships with fashion influencers, creators, and stylists.
• Oversee influencer collaborations, from ideation to delivery and ROI tracking.
• Develop micro-influencer programs to expand organic reach and engagement.
• Plan and execute press events, store launches, and brand experiences.
• Collaborate with media partners and lifestyle brands for co-marketing opportunities.
• Strengthen brand's visibility through earned media and cultural storytelling.
• Oversee creative content production (photo, video, short-form, editorial).
• Ensure brand consistency across digital channels, retail activations, and campaigns.
• Work closely with creative and e-commerce teams for seamless rollout.
• Define and monitor marketing KPIs (engagement, reach, sentiment, ROI).
• Translate data and feedback into actionable campaign improvements.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. Additional certifications or qualifications in sales and marketing would be advantageous.
• High conversational level of English.
• 10+ years of experience in marketing, communications, or brand management.
• Proven track record in fashion, beauty, or lifestyle industries.
• Strong network and knowledge of the KOL & PR ecosystem.
• Excellent understanding of social content trends (Instagram, TikTok, etc.).
• Experience leading activations, PR events, and creative collaborations.
• Leadership mindset, capable of managing small internal teams and agencies.
• Creative thinker with strong execution discipline.

[Only CV in English will be processed]

Questions for Applicants

• How many years' experience do you have as a marketing manager?
• Which of the following types of qualifications do you have?
• What's your expected monthly basic salary?
• How would you rate your English language skills?