Marketing Manager (Digital & Brand)

PT Solusi Gadai Pintar; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A dynamic company in Indonesia is hiring a hands-on Marketing Manager (Digital & Brand) to drive growth and increase store visits. The role involves connecting digital and physical initiatives, shaping brand narratives, and leading a team to execute campaigns. Candidates should have 3–5+ years of marketing experience, a strong grasp of digital channels, and a track record of impactful campaigns.

Qualifications

• 3–5+ years in marketing with proven impact on store visits or O2O outcomes.
• Strong understanding of digital and brand marketing channels.
• Experience in leading a small team and stakeholder alignment.

Responsibilities

• Own the metric: store visits and contribution to acquisition.
• Oversee all digital marketing initiatives end‑to‑end.
• Build the brand: define narrative, voice, and key messages.

Skills

Digital marketing strategy

Brand development

Campaign management

Customer research

Data analysis

Job description

We’re hiring a hands‑on Marketing Manager (Digital & Brand) to own growth end‑to‑end with one clear north star: increase store visits. You’ll connect digital and on‑the‑ground initiatives, shape our brand narrative, and turn attention into new customers. You set strategy, craft simple messages, lead the team, and align cross‑functionally to ship on time—online and on the ground.

Job Responsibilities

• Own the metric: store visits and contribution to acquisition.
• Oversee all digital marketing initiatives end‑to‑end—make sure ads, social, content, web, SEO, and analytics work together and meet standards.
• Build the brand: define the narrative, voice, and key messages; plan a brand calendar with flagship moments and always‑on activity.
• Create big, simple campaign ideas that spark conversation/earned attention and can scale across locations.
• Orchestrate distribution across channels and touchpoints; use online traction and website visitors as levers to drive in‑store action.
• Keep measurement tight: clear success criteria, weekly reviews, double down on winners, stop what doesn’t move the needle (incl. brand proxies like branded search or quality mentions).
• Build reusable playbooks/toolkits for multi‑location rollout and raise the creative bar across assets.
• Lead the team with clear priorities and high standards; drive cross‑functional alignment with Product/Ops/CS/Stores to hit timelines.

Requirements

• 3–5+ years in marketing with proven impact on store visits (offline footfall) or O2O outcomes that led to acquisition.
• Digital‑first, brand‑strong: you understand channels and also how to build and express a brand that people notice.
• Track record shipping large, engaging campaigns and scaling what works.
• Super trend‑aware; explorative with new formats/tech (incl. AI) and knows when to apply them.
• Strong customer‑research instincts; can dig into behavior and extract insights that change the plan.
• Great creative taste and high operational standards (planning, QA, timelines, follow‑through).
• Comfortable with simple funnel math and turning data into clear next actions; able to stand up lightweight dashboards.
• Experience leading a small team and aligning stakeholders to deliver at pace.