Marketing Manager - Campaigns, Influencer & Content Activation

PT Bobobobo; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading fashion company in Jakarta Utara is seeking an experienced Marketing Manager to lead campaigns and influencer strategies. The ideal candidate has over 10 years in marketing and a proven track record in the fashion, beauty, or lifestyle industries. You will oversee creative content production and strengthen brand activations. This role seeks a creative leader at the intersection of fashion and culture who can drive both engagement and brand visibility.

Qualifications

• 10+ years of experience in marketing, communications, or brand management.
• Proven track record in fashion, beauty, or lifestyle industries.
• Strong network and knowledge of the KOL & PR ecosystem.

Responsibilities

• Lead 360° seasonal and brand campaigns from concept to execution.
• Build and manage relationships with fashion influencers, creators, and stylists.
• Plan and execute press events, store launches, and brand experiences.

Skills

Campaign creation

Influencer strategy

Brand activations

Social content trends

Creative thinking

Job description

We’re looking for a Marketing Manager (Campaigns, Influencer & Content Activation), a creative, strategic, and hands‑on leader who can shape how Bobo Tokyo engages audiences both online and offline.

You will own campaign creation, influencer strategy, partnerships, and brand activations that strengthen Bobo Tokyo’s voice as a modern fashion destination.

This role is perfect for someone who thrives at the intersection of fashion, culture, and creativity, turning ideas into experiences that drive both buzz and sales.

Key Responsibilities

Campaigns & Creative Marketing

Lead 360° seasonal and brand campaigns from concept to execution.

Translate collections and brand moments into compelling stories across all touchpoints.

Manage timelines, creative production, and campaign performance.

Build and manage relationships with fashion influencers, creators, and stylists.

Oversee influencer collaborations, from ideation to delivery and ROI tracking.

Develop micro‑influencer programs to expand organic reach and engagement.

PR & Brand Activations

Plan and execute press events, store launches, and brand experiences.

Collaborate with media partners and lifestyle brands for co‑marketing opportunities.

Strengthen Bobo Tokyo’s visibility through earned media and cultural storytelling.

Content & Distribution

Oversee creative content production (photo, video, short‑form, editorial).

Ensure brand consistency across digital channels, retail activations, and campaigns.

Work closely with creative and e‑commerce teams for seamless rollout.

Performance & Insights

Define and monitor marketing KPIs (engagement, reach, sentiment, ROI).

Translate data and feedback into actionable campaign improvements.

Who You Are

10+ years of experience in marketing, communications, or brand management.

Proven track record in fashion, beauty, or lifestyle industries.

Strong network and knowledge of the KOL & PR ecosystem.

Excellent understanding of social content trends (Instagram, TikTok, etc.).

Experience leading activations, PR events, and creative collaborations.

Leadership mindset, capable of managing small internal teams and agencies.

Creative thinker with strong execution discipline.

We are an online and offline lifestyle platform that features inspirational people, places, and products. Live since 2013, our selection of local and international brands are carefully handpicked based on quality and value.