Marketing Manager - BINUS Online

Yayasan Bina Nusantara; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading educational organization in South Jakarta is seeking a Product Brand & Marketing Manager to provide strategic marketing direction, manage customer acquisition and retention programs, and contribute to product development. The ideal candidate should have a Bachelor's degree, at least 4 years of experience in the Education or Banking Industry, and excellent communication skills in English and Bahasa Indonesia. This role offers the opportunity to lead marketing initiatives in a dynamic environment.

Qualifications

• Minimum 4 years of working experience in Education or Banking Industry.
• Excellent command of written and spoken English and Bahasa Indonesia.
• Mandarin proficiency is a plus.

Responsibilities

• Provide strategic direction for marketing promotions and events.
• Contribute to the product development process to create competitive products.
• Manage customer acquisition and retention programs.

Skills

Strategic thinking

Analytical skills

Leadership

Interpersonal skills

Verbal communication

Written communication

Education

Bachelor's degree

Job description

Product Brand & Marketing Manager (Lavere & Ruhee Diary)

Everlash

South Jakarta, Jakarta, ID

Job Responsibilities

• Provide strategic direction for marketing promotions and events to ensure execution and implementation.
• Contribute in the product development process to create competitive products.
• Partner with Management to understand the business objectives for their respective product categories and/or channel segments, collaborating in the development of marketing plans to achieve business goals.
• Manage customer acquisition program to achieve profitable numbers of customers in line with corporate planning and targets.
• Manage and monitor customer retention program to achieve high customer satisfaction and high brand equity.
• Manage and monitor the preparation and implementation of promotion activities and events.
• Establish and maintain relationships with corporate clients for promotions, campaigns and events.
• Prioritize team initiatives and workload to assure optimal allocation of resources to best meet marketing targets.
• Plan, monitor and evaluate overall admission activities.
• Monitor coordination with Head of Admission regarding schedule adjustments and information delivered to prospective customers.
• Guarantee admission process guidelines compliance to valid guidelines.
• Coordinate with marketing function department (Brand, Corporate Communication) to build a good corporate image.
• Coordinate with Marketing Intelligence to conduct market research to determine market requirements for existing and future products.
• Lead the evaluation of marketing activity performance which drives customer acquisition, retention and recommend improvement.

Job Requirements

• Minimum Bachelor's degree from any major.
• Minimum 4 years of working experience and exposure in Education or Banking Industry.
• Has strategic thinking, analytical skills, and strong verbal and written communication.
• Excellent command of written and spoken English and Bahasa Indonesia (Mandarin is a plus).
• Excellent leadership, analytical, interpersonal skills, problem-solving and communication skills.

Location: South Jakarta, Jakarta, ID