Marketing Manager (Automotive Industry)

byOrange; Daerah Khusus Ibukota Jakarta; On-site; IDR 828.500.000 - 1.159.901.000; Full time

Job summary

A leading automotive marketing firm in Jakarta is seeking a seasoned professional to lead customer acquisition strategies. The candidate should have over 7 years of experience in the automotive industry, strong communication skills, and fluency in English. You will be responsible for developing plans to enhance showroom traffic and coordinating events to attract customers. A proven track record in online marketing is essential.

Qualifications

• 7+ years of experience in automotive dealership or regional market management.
• Proficient in local customer acquisition channels.
• Strong communication and coordination skills.

Responsibilities

• Develop and execute annual customer acquisition plans.
• Plan localized events to attract target customers.
• Analyze customer acquisition data to refine strategies.

Skills

Customer acquisition

Online advertising tools

Communication skills

Coordination skills

Results-driven

Fluent in English

Education

Bachelor's degree in Marketing or related field

Job description

Key Responsibilities:

1. Develop and execute annual customer acquisition plans to increase showroom foot traffic and sales leads
2. Plan localized events tailored to different stages (test drive events, group buying events, holiday promotions, etc.) to attract target customers
3. Coordinate online customer acquisition channels (advertising, short videos, private domain operations, community growth) to boost conversion rates
4. Coordinate OEM marketing resources to secure joint promotions, material support, and subsidy policies
5. Analyze customer acquisition data, conversion rates, and ROI to continuously refine strategies
6. Lead the marketing team to enhance execution efficiency and creative capabilities

Qualifications:

• Bachelor's degree or higher, preferably in Marketing or related field
• 7+ years of experience in automotive dealership or regional market management
• Proficient in local customer acquisition channels and online advertising tools, with proven track record of successful campaigns and new customer acquisition
• Strong communication and coordination skills, capable of efficiently integrating OEM and external resources
• Results-driven with ability to thrive under pressure and drive sales target achievement
• Fluent in English; Mandarin is a plus