MARKETING MANAGER

PT Aroma Prima Livindo; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading local consumer products company in Tangerang is seeking a Marketing Manager to develop and implement marketing strategies for perfume and personal care categories. The ideal candidate will manage integrated marketing campaigns and possess strong leadership and communication skills. With over 20 years in the industry, this role offers a chance to drive brand growth and innovation.

Qualifications

• Minimum 3 years of experience in a Marketing Manager or equivalent role in FMCG or beauty/personal care.
• Strong understanding of the perfume or personal care category is an advantage.
• Proven experience managing integrated marketing campaigns.

Responsibilities

• Develop and implement comprehensive marketing strategies and annual plans.
• Manage the full marketing mix across ATL, BTL, Digital, and Trade Marketing channels.
• Conduct market research and competitive analysis.

Skills

Integrated marketing campaigns

Leadership

Communication

Project management

Data-driven

Strategic thinking

Creativity

Analytical capabilities

Job description

Marketing Manager – PT Aroma Prima Livindo

Location: Rukan Crown, Jl. Green Lake City Boulevard No.28 Blok A, RT.005/RW.008, Petir, Cipondoh, Tangerang City, Banten 15147
Department: Marketing
Reports to: Chief Marketing Officer (CMO)

Key Responsibilities

• Develop and implement comprehensive marketing strategies and annual marketing plans for perfume and personal care categories to drive brand growth and market share.
• Manage the full marketing mix across ATL, BTL, Digital, and Trade Marketing channels to ensure consistent brand messaging and impactful execution.
• Conduct market research, competitive analysis, and consumer insight studies to shape effective brand positioning and identify new growth opportunities.
• Design, lead, and execute 360° marketing campaigns — including product launches, promotional programs, awareness initiatives, activations, and KOL/influencer collaborations.
• Collaborate cross-functionally with Product Development, Sales, and Trade teams to ensure flawless campaign execution and alignment with business objectives.
• Define and monitor campaign KPIs (ROI, Market Share, Brand Health, Sales Output) to evaluate performance and optimize future strategies.
• Oversee and manage marketing budgets, ensuring effective allocation of resources and cost efficiency.
• Stay updated on market trends and consumer behavior to continuously innovate and strengthen brand presence.

Qualifications

• Minimum 3 years of experience as a Marketing Manager, Brand Lead, or equivalent role in FMCG or beauty/personal care industries.
• Strong understanding of the perfume or personal care category is a significant advantage.
• Proven experience managing integrated marketing campaigns (ATL, BTL, Digital, and Trade Marketing).
• Data-driven, growth-oriented, and highly focused on achieving measurable business results.
• Excellent leadership, communication, and project management skills, with the ability to lead cross-functional teams effectively.
• Strategic thinker with a creative mindset and strong analytical capabilities.

PT Aroma prima livindo is a fast growing consumer product mainly focusing in Perfumery and beauty product. We strive for excellence in making the best local product from Indonesia. With experience for more than 20 years in the industry, we believe that we can become the leading perfume and beauty product.