Marketing Manager

Pt Feniks Infratek Tribangun; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A prominent construction platform in Indonesia is seeking a Marketing Manager to lead and execute marketing strategies that drive client growth, lead generation, and conversion. The ideal candidate will have over 3 years of experience in marketing, a strong strategic mindset, and excellent communication skills. The role involves optimizing campaigns across various channels and collaborating with teams to ensure measurable outcomes.

Qualifications

• 3+ years of experience in marketing, preferably in a managerial role.
• Strong expertise in strategic marketing and lead conversion.
• Ability to optimize key performance metrics across multiple channels.

Responsibilities

• Lead integrated marketing strategies for sales growth.
• Conduct market research to identify opportunities.
• Monitor and analyze conversion funnels to optimize performance.

Skills

Strategic marketing

Lead conversion

Data-driven analysis

Creativity

Communication skills

Job description

FITO Indonesia (Ig : fito.co.id) / PT Feniks Infratek Tribangun is a platform that connects clients with trusted contractors to bring their construction and renovation projects to life, whether it’s building from the ground up or renovation projects. By bridging clients and vendors, FITO helps ensure quality, efficiency, and reliability in every project.

We are seeking a Marketing Manager to lead and execute marketing strategies that drive client growth, lead generation, and conversion for FITO Indonesia. The Marketing Manager will be both data-driven and creative, ensuring every marketing initiative translates into measurable outcomes: more leads, more deals, and sustainable growth.

Key Responsibilities:

1. Strategic Marketing & Growth

Define and lead integrated marketing strategies to deliver sales growth, client acquisition, and stronger market positioning.

Conduct market research to identify opportunities, target audiences, and competitive advantages.

Translate business goals into actionable and impactful marketing programs.

Develop and execute plans to grow new client leads and increase conversion into deals.

Monitor and analyze conversion funnels, optimizing for higher performance and ROI.

Deliver measurable KPIs such as client growth, conversion rate, and marketing ROI.

Build and implement data-driven digital marketing roadmaps across paid, owned, and earned media.

Optimize campaigns across SEO, SEM, social media, programmatic, email, and influencer marketing to boost traffic, engagement, and conversion.

Monitor and analyze campaign and product performance, using insights to improve future outcomes.

Collaborate with cross-functional teams to design and execute marketing strategies that increase sales and leads.

Lead and inspire the marketing team (creative, content, performance marketing) to deliver high-impact results.

Ensure every marketing investment contributes to client growth, profitability, and long-term business impact.

Requirements

3+ years of experience in marketing, preferably as a Marketing Manager, Brand Manager, or equivalent.

Strong expertise in strategic marketing, growth, and lead conversion.

Ability to optimize key performance metrics (ROAS, CAC, LTV) across multiple channels.

Data-driven and creative, able to balance analytics with storytelling and bold marketing ideas.

Excellent communication, negotiation, and leadership skills.

Comfortable working in a fast-paced, dynamic startup environment.