Marketing Manager

Evermos; Kota Bandung; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading e-commerce platform in Bandung is seeking an experienced individual to lead the marketing strategies for Private and Exclusive Label portfolios. The successful candidate will manage partnerships, oversee brand development, and drive integrated marketing initiatives across various channels. This role requires a minimum of 5 years of experience in growth planning or FMCG consulting, along with strong analytical skills. Candidates should be prepared to work in a diverse and inclusive environment.

Qualifications

• 5+ years in growth planning, strategy or consulting in FMCG.
• Experience with Digital Media campaigns (SEO, App Install, SEM).
• Proven ability to manage multiple projects and budgets.

Responsibilities

• Lead annual marketing strategy development for Private and Exclusive labels.
• Drive strategic decisions with market insights and analysis.
• Manage partnerships to support Exclusive Label performance.

Skills

Growth/demand planning

Digital Media management

Data analysis

Project management

Interpersonal skills

Team collaboration

Communication skills

Tools

SQL

Tableau

Google Analytics

Job description

Key Responsibilities

• Lead the development of annual marketing strategies for Private Label and Exclusive Label portfolios, ensuring alignment with business goals.
• Drive strategic decisions through market insights, competitive analysis, and identification of growth opportunities.
• Manage high-level partnerships with principals and key external stakeholders to support Exclusive Label performance.
• Oversee brand development, positioning, and go-to-market planning in collaboration with Product teams.
• Direct integrated marketing initiatives across digital and offline channels, ensuring strong execution and measurable impact.
• Govern digital marketing performance (social media, SEO/SEM, email, digital ads) with a data-driven approach.
• Strengthen online sales channels by designing and optimizing the end-to-end digital sales funnel.
• Lead BTL and offline initiatives to enhance brand visibility and support commercial objectives.
• Ensure excellence in marketing content quality and brand consistency.
• Manage the overall marketing budget and ensure high ROI on spend.
• Report key marketing performance insights and strategic recommendations to senior management.
• Provide leadership, coaching, and capability development for the marketing team.
• Align cross-functional execution with Sales, Product, and Operations to drive business outcomes.

Requirements

• Professional Experience: At least 5+ years of experience in growth/demand planning, strategy and planning, or consulting in FMCG.
• Experience in managing Digital Media campaign / account (App Install, SEO, SEM, Facebook, Twitter) is a plus.
• Proven expertise in managing and executing multiple projects simultaneously, including developing timelines, managing budgets, and coordinating teams effectively.
• Strong proficiency in analyzing data and metrics to evaluate the success of marketing campaigns and apply learning for continuous improvement.
• A results driven, independent thinker with superior numerical, analytical, and financial/economic/accounting skills combining with strong marketing insight.
• Familiarity with the customer journey and hands‑on experience with data and product analytics tools (e.g., SQL, Tableau, Google Analytics, or similar).
• Possesses strong interpersonal skills and maintains a positive attitude in the face of challenges.
• Strong teamwork and collaboration skills.
• Excellent communication skills are required to articulate marketing strategies and plans clearly to both internal and external stakeholders.

Evermos is committed to providing an inclusive environment where equal opportunities are available to all applicants regardless of race, color, religion, gender, national origin, disability, age, genetic information, marital status, pregnancy, or related condition. We will not tolerate discrimination or harassment based on any of these characteristics.

We also emphasize the importance of diversity in all aspects of employment including recruitment, hiring, promotions, training, and organization operations.