Marketing Manager

PT Khong Guan Biscuit; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading FMCG company in Central Jakarta is seeking an experienced Marketing Manager to develop and implement effective marketing strategies for a range of biscuit products. The ideal candidate will have a Bachelor’s degree in Marketing, at least 5 years of experience in a marketing management role, and a proven track record of executing successful campaigns. This full-time position offers the opportunity to lead a dynamic team in driving brand awareness and revenue growth.

Qualifications

• Minimum 5 years of experience in a marketing management role, preferably within FMCG.
• Proven track record of successful marketing campaigns.
• Excellent problem-solving and analytical skills.

Responsibilities

• Develop and implement brand strategy and marketing plan.
• Manage all marketing activities within the department.
• Analyze performance, trends, and market conditions.

Skills

Brand strategy development

Market analysis

Digital marketing techniques

Project management

Team leadership

Education

Bachelor’s degree in Marketing or equivalent

Job description

About the role

We are looking for an experienced Marketing Manager to join our dynamic team at PT Khong Guan Biscuit's Central Jakarta office. This full-time position will be responsible for leading the development and implementation of effective marketing strategies to drive brand awareness, customer engagement, and revenue growth for our range of biscuit products.

Responsibilities

• Develop and implement Brand strategy: market segmentation, price positioning, marketing research, product positioning.
• Manage all marketing activities within the marketing department.
• Develop marketing strategy in line with company objectives.
• Develop and implement marketing plan and budget.
• Plan and implement ATL and BTL activities: media communications, consumer promotion, PR (in cooperation with ATL and BTL agencies).
• Analyze current performance, trends, market conditions, and other contributing factors and provide adequate protection through the distribution system in a cost‑effective manner.
• Lead development and implementation of strategy to gain significant market share in this segment.
• Consistently deliver key objectives and targets: sales, market share, brand strength, profitability.
• Adjust and refine plans based on results, market changes, and competitive activities.
• Plan trade marketing activities in cooperation with TM department: motivation programs for the sales representatives.
• Ongoing brand review: KPIs, brand health, brand equity.
• Lead marketing team.

What we're looking for

• Bachelor’s degree in Marketing or equivalent.
• Minimum 5 years of experience in a marketing management role, preferably within FMCG.
• Proven track record of developing and executing successful marketing campaigns that drive business growth.
• Excellent problem-solving and analytical skills, with the ability to use data to inform decision making.
• Strong project management and team leadership capabilities.
• Proficient in digital marketing techniques, including social media, SEO, and PPC advertising.

About the Company

We are a fast moving consumer goods company established since 1970, producing various kinds of biscuits with well-known brands. We continue to expand our market share and improve product quality to become the market leader.