MARKETING MANAGER

Pengiklan Anonim; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing agency in Jakarta Utara is looking for an experienced marketing professional to manage omni-channel strategies and enhance brand engagement. The ideal candidate will have over 5 years of marketing experience, strong analytical skills, and proficiency in both Bahasa Indonesia and English. This role offers opportunities for innovation and requires a focus on customer journeys and digital tools.

Qualifications

• At least 5 years of marketing experience.
• Sharp analytical skills and ability to use data to drive campaign optimizations.
• Experience working in fast-paced environment of ecommerce business.

Responsibilities

• Manage omni-channel marketing strategies with partners.
• Develop marketing calendars and campaign roadmaps.
• Conduct regular store visits and ecommerce checks.

Skills

Marketing experience

Creative and copywriting

Fluent in written and verbal English

Analytical skills

Proficient with digital tools

Project management skills

Tools

Google Analytics 4

Facebook Business Manager

MailChimp

HootSuite

Job description

Overview

…be leading overall marketing strategies to drive brand and product awareness, frontliner engagement, and customer engagement towards business goals. You will directly manage marketing activities and collaboration with partners towards driving business through campaigns, both for retail and digital touchpoints, and formulate optimization plans.

You will be responsible

You will be responsible for…

• Collaborating with our partners to plan, propose, and execute omni-channel marketing strategies towards consumers and sales intermediaries.
• The marketing strategies shall drive revenue through awareness, acquisition, retention, and loyalty including initiatives for attachment/ conversion, re-targeting, up-sell, cross-sell for our products and brands.
• Our B2B2C omni-channel marketing strategies with partners involve:
  • In-store marketing (standees, posters, sell sheets, digital screens, leaflets)
  • Mobile Marketing (SMS, WhatsApp, FB, Zalo, push notification, Email campaigns)
  • Integrated campaigns (Partner marketing, Affiliate marketing, KOL marketing, embedded offers)
  • Sales Associate marketing and engagement (Social media campaigns, Email campaigns, In-store events, video campaigns)
  • Post-Purchase Engagement (onboarding, upsell, cross-sell, retention and loyalty offer)
• Based on the marketing strategy, develop marketing calendars and campaign roadmaps in close collaboration with internal and external stakeholders, fulfilling regional and local growth plans and objectives
• Analysis of digital campaigns for products and partners that utilize online platforms, including performance metrics such as ROI, open rates, click-through rates, drop-off rates, conversion rates, churn / retention rates, and developing data-driven improvement plans
• Documentation of key learnings and best practices to improve campaigns and for scalability
• Conducting regular store visits, ecommerce checks, and competitor checks to have close understanding of customer journeys and marketing strategies across different platforms relevant to our products
• Tracking and analysis of performance for engagement campaigns, such as in-store initiatives, social media contests, using various tools
• Management of social media accounts, creation of contents and visuals together with the design team
• Social media listening and reporting using monitoring tools like Meltwater, Mention, Brandwatch, Hootsuite
• Alignment of activities with regional branding, promotions, marketing activities, compliance requirements, offline/online structure and processes

You will be successful

For you to be successful…

…we expect you to be able to demonstrate the following key competencies:

• Impactful
  • Has a clear understanding of team’s objectives and aligns efforts to these.
  • Empowered to be quick to act and take steps to address issues
  • Takes accountability and self-motivated to deliver results even in situations which are not straight-forward.
• Customer Focus
  • Understands the importance of customer feedback and appreciates their points of view
  • Focused on simplifying and improving customer journeys, leveraging automation
• Creative
  • Looks for new ways to solve problems and execute in ways that add value
  • Experiments with new trends and innovations and is an early adopter where they can benefit team
• Communication
  • Communicates clearly and actively listens to others
  • Keeps relevant people accurately informed and up-to-date of both positive and potentially negative information

Qualifications and skills

You will require the following qualifications and skills

• At least 5 years of marketing experience
• Creative and copywriting skills in Indonesian (primary) and English (secondary)
• Fluent in written and verbal English
• Sharp analytical skills and ability to use data to drive campaign optimizations
• Skilled in using Excel or similar programs to crunch numbers and develop plans from analysis
• Experience working in fast-paced environment of ecommerce business, digital or retail marketing
• Proficient with digital tools such as Google Analytics 4, MOZ for SEO, Facebook Business Manager, MailChimp, HootSuite
• Familiar with project management tools such as Trello, Monday.com, Google tools or Smartsheet
• Knowledge or adaptability in using software like Adobe design tools, Adobe Express is a plus
• Comfortable to travel when the need arises