Marketing Manager

TRUEWATCH TECHNOLOGY INC PTE. LTD.; Jakarta Utara; On-site; IDR 665.889.000 - 998.835.000; Full time

Job summary

A leading tech observability platform is seeking a Marketing Manager in Indonesia to lead regional marketing strategies. The role includes executing integrated campaigns, managing digital presence, and supporting business development efforts. The ideal candidate has a strong background in B2B marketing, excellent communication skills, and a collaborative spirit. Competitive package and opportunities for professional growth are offered.

Benefits

Attractive salary

Professional growth opportunities

Dynamic company culture

Regional and global exposure

Ownership of high-visibility campaigns

Qualifications

• Proficiency in Bahasa Indonesia and English (spoken and written).
• 3+ years of experience in B2B marketing, ideally in tech or SaaS.
• Strong project management skills; able to manage multiple priorities.

Responsibilities

• Plan and run multi-channel marketing programs that drive demand.
• Develop keyword strategies and manage the Indonesia website.
• Lead in-person and virtual events, including trade shows and demos.

Skills

Creative problem solving

Project management

Communication skills

Proficiency in marketing automation

B2B marketing experience

Content creation

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

SEO tools (e.g., Ahrefs)

Analytics platforms

Job description

Overview

Join Our Team as a Marketing Manager (Indonesia) at TrueWatch!

At TrueWatch, we help businesses turn complexity into clarity. As a next-generation observability platform, we empower organizations to Observe Beyond—beyond dashboards, beyond alerts, beyond what’s expected. Headquartered in Singapore with growing teams across Indonesia and Taiwan, we’re building the future of observability with trust, transparency, and speed. Now, we’re looking for a Marketing Manager in Indonesia to lead our regional marketing strategy, build strategic partnerships, and uncover new business opportunities to drive our growth.

The Role

As Marketing Manager in the Indonesia region, you’ll design and execute integrated marketing campaigns, lead high-impact events, and work closely with global and regional teams to expand TrueWatch’s presence in Indonesia. You’ll play a key role in driving pipeline, strengthening relationships, and positioning TrueWatch as a trusted technology partner in the Indonesian market, working with our reseller partner ecosystem.

Your Responsibilities

• Campaign Strategy & Execution – Plan and run multi-channel marketing programs (email, social media, webinars, events) that drive demand and support revenue goals.
• SEO & Content – Own the local digital presence by developing keyword strategies, managing the Indonesia website, and crafting blogs aligned with SEO best practices. Analyze trends to create insightful, high-impact content.
• Social Media & Copywriting – Manage local social channels, create compelling posts, and maintain a consistent brand voice across platforms.
• Event Marketing – Lead in-person and virtual events, including trade shows, conferences, and demos. Represent TrueWatch and deliver compelling presentations to prospects and partners.
• Project Management & Optimization – Oversee planning, execution, and performance tracking of campaigns. Manage budgets, timelines, and optimize results for maximum ROI.
• Business Development Support – Support customer acquisition and partnerships by identifying prospects, assisting outreach, and nurturing opportunities through CRM.
• Regional Ownership – Take full responsibility for marketing execution in Indonesia, both online and offline.
• Ad Hoc Projects – Contribute to special initiatives or new business development programs as needed.

About You (Ideal Candidate)

You’re a results-driven marketer with a proven track record of delivering creative, high-impact campaigns that accelerate growth. You thrive in a collaborative, fast-paced environment and know how to balance strategy with hands-on execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proficiency in both Bahasa Indonesia and English (spoken and written).
• 3+ years of experience in B2B marketing, ideally in tech or SaaS.
• Strong project management skills; able to manage multiple priorities.
• Excellent communication and presentation skills for both internal and external audiences.
• Proficiency in marketing automation (e.g., HubSpot), SEO tools (e.g., Ahrefs), and analytics platforms.
• Experience working cross-functionally across sales, product, and operations.
• Creative, proactive, and hands-on problem solver.
• Comfortable working in a fast-growth, dynamic environment.
• Willingness to travel occasionally for events and conferences.

What You Can Expect

• Make an Impact – Shape the marketing strategy for one of Southeast Asia’s fastest-growing observability platforms.
• Regional & Global Exposure – Work closely with teams across Singapore, Taiwan, and beyond.
• Professional Growth – Learn directly from marketing leaders and industry experts in cloud and SaaS.
• Ownership & Creativity – Take charge of high-visibility campaigns and bring your ideas to life.
• Dynamic Culture – Be part of a collaborative, ambitious, and supportive team that values innovation.
• Competitive Package – Attractive salary, benefits, and opportunities for long-term growth.