Marketing Manager

Cetta Online Class; Jakarta Utara; On-site; IDR 501.756.000 - 836.261.000; Full time

Job summary

A leading educational platform is looking for a Marketing Manager to drive marketing strategies that enhance brand visibility and student enrollment in Jakarta Utara. The ideal candidate has over 3 years of experience in digital marketing and has successfully led a marketing team. Responsibilities include overseeing marketing campaigns, managing budgets, and collaborating with various teams to achieve marketing goals.

Qualifications

• At least 3 years of experience in digital marketing or brand management.
• Experience leading a small to mid-sized marketing team.
• Strong knowledge of digital marketing channels.

Responsibilities

• Develop and run marketing strategies.
• Lead and coordinate the Marketing team.
• Plan, execute, and oversee marketing campaigns.

Skills

Digital marketing

Team leadership

Analytical skills

Communication skills

Problem-solving

Tools

CRM tools

Google Ads

Facebook/Instagram Ads

SEO/SEM tools

Job description

Develop and run marketing strategies to boost brand visibility, engagement, and student enrollment.

Lead and coordinate the Marketing team (Social Media, Community, Graphic Design, SEO) to ensure alignment with company goals.

Set clear targets for each marketing division, provide guidance, and ensure smooth teamwork.

Plan, execute, and oversee marketing campaigns, then monitor, analyze, and report the results.

Manage the marketing budget effectively and efficiently according to allocated resources.

Work closely with the operations and support teams to meet marketing needs and ensure smooth execution.

Handle initial contact for corporate/government sales before handing over to the operational team.

Conduct market research and analyze consumer trends to support marketing strategies.

Build and maintain relationships with media partners, vendors, and external marketing agents.

Ensure all campaigns follow regulations and protect the company’s image and reputation.

Minimum Qualifications

At least 3 years of experience in digital marketing, growth, or brand management (experience in startups or edtech is a plus).

Has led a small to mid-sized team (5–10 people) across at least 3 functions such as social media, content, community, SEO, or design.

Strong knowledge of digital marketing channels: paid ads (Facebook/Instagram, TikTok, Google Ads), SEO/SEM, and CRM tools.

Able to create and run campaigns with clear goals (leads, CAC, LTV).

Experience managing moderate to substantial monthly marketing budgets.

Data-driven with strong analytical skills. Used to reading metrics and making decisions based on CAC, ROAS, engagement rate, and funnel performance.

Strong leadership, good communication skills, high resilience, honest, and a problem solver.

Based in Jabodetabek area