Marketing Manager

PT OTWOO Cosmetic Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading cosmetics company in Jakarta Utara is seeking a Marketing Manager to lead advertising and promotional activities for beauty products. The ideal candidate should have over 5 years of experience in marketing, particularly in the beauty or lifestyle sectors, along with strong knowledge of digital marketing tools. This role involves developing and executing marketing strategies to enhance brand visibility and drive customer engagement.

Qualifications

• Minimum 5 years of marketing experience, preferably in beauty or lifestyle industry.
• Strong analytical abilities and project management skills.
• Creative mindset with proven success in impactful ad campaigns.

Responsibilities

• Develop and execute marketing strategies for beauty product lines.
• Manage KOL and affiliate channels effectively.
• Create and evaluate marketing plans to achieve company goals.

Skills

Advertising strategies

Digital marketing tools

Communication skills

Project management

Leadership skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Meta Ads Manager

Job description

Overview

We are seeking a dynamic and creative Marketing Manager to lead advertising and promotional activities for our beauty product lines. This role is responsible for developing and executing marketing strategies that enhance brand visibility, drive customer engagement, and boost sales performance. The ideal candidate has strong experience in beauty or lifestyle brands, excellent advertising knowledge, and the ability to craft compelling campaigns across digital and traditional platforms.

Key Responsibilities

• Assist in developing, implementing and executing strategic marketing plans.
• Present ideas to management for the marketing strategy which include marketing programs, strategies, budgets, etc.
• Manage all the various KOL and also affiliate channels.
• Manage all relevant communication channels including but not limited to digital channels, social media, displays, and printed channels, etc.
• Conduct product training when needed.
• Coordinate all public relations activities.
• Create, develop, monitor and evaluate various strategies including risks and challenges in very branding, marketing & selling plan to achieve company goals and take full responsibility for every plan, risk and problem faced in carrying out the work
• Create, develop, evaluate and be responsible for developing the skills of the team under him, both hard skills and soft skills.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of marketing experience, preferably in the beauty, cosmetics, or lifestyle industry.
• Strong knowledge of advertising strategies, digital marketing tools, and social media platforms.
• Creative mindset with proven success in developing impactful ad campaigns.
• Excellent communication, presentation, and negotiation skills.
• Strong analytical and project management abilities.
• Ability to work under pressure and manage multiple projects simultaneously.
• Leadership skills with experience managing a team or external vendors.

Preferred Skills

• Familiarity with beauty industry trends and consumer behavior.
• Experience working with influencers, KOLs, and beauty communities.
• Knowledge of design, branding, and content marketing best practices.
• Proficiency in analytics tools (Google Analytics, Meta Ads Manager, etc.).

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a marketing manager?

Do you have experience in a sales role?

How many years' experience do you have in digital marketing?

Which of the following web analytics tools are you experienced with?

How many years of project management experience do you have?