Marketing Lead Coach

Universitas Horizon Indonesia; Jawa Barat; On-site; IDR 10.000.000 - 15.000.000; Full time

Job summary

A leading educational institution in Indonesia is seeking a Marketing Lead Coach to assist in managing marketing campaigns, enhancing enrollment strategies, and leading a team of marketing coaches. The ideal candidate must have a bachelor's degree and be persuasive with excellent communication skills, complemented by a strong background in sales and customer service. This role requires proactive engagement with prospective students and exceptional organizational abilities.

Qualifications

• A bachelor's degree in any major.
• Persuasive and excellent communication skills.
• Experience in sales or telemarketing work.
• Strong sales and customer service abilities.
• Must be tech-savvy and proficient in Google Apps, Excel.
• Ability to work independently and within a team.
• Detail-oriented with good organizational skills.
• Proficiency in using CRM systems.
• Knowledge of educational programs and enrollment processes.
• Resilient & thick-skinned: ability to stay motivated.
• Positive & energetic: a friendly and enthusiastic personality.

Responsibilities

• Assist in managing and growing enrollment campaigns.
• Strategize and execute local marketing campaigns.
• Generate reports on agent performance and lead status.
• Develop marketing activities such as webinars and events.
• Provide exceptional customer service to prospects.
• Lead the marketing coach team and ensure effective performance.

Skills

Persuasive communication skills

Sales abilities

Customer service skills

Proficient in Google Apps

Organizational skills

Tech-savvy

CRM systems proficiency

Teamwork ability

Education

Bachelor's degree

Job description

The Marketing Lead Coach is responsible for assisting the Marketing and Sales Head in managing, strengthening, and growing the HORIZON school’s coaching and conversion enrollment campaigns, branding and communications strategy, and ensuring that all branding and content campaigns (both online and offline) and deliverables are successfully executed at the school level in accordance with brand guidelines and timings.

This Marketing Lead Coach will strategize and execute local marketing campaigns, including, but not limited to, market research, event and campaign planning (both online and offline), creation of key brand, coaching, and conversion strategies, TV, radio, and OOH collaterals, press releases, etc., while adhering to the national strategy and KPIs, and network and school branding.

Recommends strategies or messaging in promoting the Horizon brand, in engaging/coaching the leads, depending on their responses and conversation.

Generates regular (daily, weekly, monthly) reports to determine the performance of agents and the status of leads.

Strategizes on coaching/nurturing and conversion marketing activities to ensure students move further down the funnel to enrollment.

Develops marketing activities for coaching (including but not limited to webinars, campus tours, career fairs, and other promotional activities).

Assists the Marketing & Sales head in the development and implementation of department processes and protocols.

Maintain accurate records of interactions and progress in our CRM system.

Provide exceptional customer service and address any concerns or questions from prospects.

Stay informed about university programs, policies, and industry trends.

Lead the marketing coach member and make sure the member does their job well.

Qualifications:

• A bachelor's degree in any major.
• Persuasive and excellent communication skills.
• Experience in sales or telemarketing work.
• Strong sales and customer service abilities.
• Must be tech-savvy and proficient in Google Apps, Excel.
• Ability to work independently and within a team.
• Detail-oriented with good organizational skills.
• Proficiency in using CRM systems.
• Knowledge of educational programs and enrollment processes.
• Resilient & thick-skinned: the ability to stay motivated.
• Positive & energetic: a friendly and enthusiastic personality.

North Jakarta, Jakarta, ID