Marketing Executive Licensing Business

PT Innovasi Kreatif International; Tangerang Selatan; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A dynamic marketing firm in Tangerang Selatan, Indonesia is seeking a creative Marketing Executive to join their licensing business. This role involves developing and executing marketing campaigns, managing brand partnerships, and analyzing market trends. Ideal candidates will possess a Bachelor’s degree, 2-3 years of relevant experience, and strong communication skills in both Bahasa Indonesia and English. Passion for pop culture and brand collaboration is essential. This position provides the opportunity to work independently and manage multiple projects.

Qualifications

• 2–3 years of experience in marketing, brand management, or licensing-related industries.
• Strong understanding of brand positioning and marketing strategy.
• Proficient in digital marketing and social media tools.
• Fluent in Bahasa Indonesia and English.

Responsibilities

• Support the development and execution of marketing plans for licensed brands.
• Plan and execute marketing initiatives to enhance brand visibility.
• Liaise with retailers and brand partners for promotions.
• Conduct research on market trends and consumer insights.
• Assist in planning and organizing events for licensed IPs.

Skills

Brand positioning

Marketing strategy

Consumer behavior

Communication

Interpersonal skills

Creative thinking

Project management

Digital marketing

Education

Bachelor’s degree in Marketing, Business, Communication, or related fields

Tools

Microsoft Office

Job description

Marketing Executive – Licensing Business

We are seeking a dynamic and creative Marketing Executive to join our team in the brand licensing industry. This position plays a key role in developing marketing campaigns, managing licensed IP activations, and building partnerships that drive brand visibility, consumer engagement, and sales performance.

The ideal candidate is passionate about brands, pop culture, and marketing, with strong communication and project management skills.

Key Responsibilities

1. Brand & Licensing Management

   Support the development and execution of marketing plans for licensed brands across multiple categories (e.g., retail, digital, events, collaborations).

   Coordinate with licensors, partners, and internal teams to ensure compliance with brand guidelines and approval processes.

   Monitor and evaluate the performance of licensed programs and campaigns.

2. Marketing Campaign Development

   Plan and execute marketing initiatives to enhance brand visibility and engagement (both online and offline).

   Develop creative briefs, coordinate asset production, and manage timelines for marketing materials.

   Collaborate with design, digital, and sales teams to align campaign objectives with business goals.

3. Partner & Client Relations

   Liaise with retailers, brand partners, and media agencies for joint marketing programs and promotions.

   Assist in proposal development, presentation materials, and follow-up communications.

   Maintain and nurture strong relationships with partners to ensure successful execution of campaigns.

4. Market & Trend Analysis

   Conduct research on market trends, consumer insights, and competitor activities within the entertainment, animation, and licensing sectors.

   Provide strategic input and recommendations based on analysis and data.

5. Event & Activation Support

   Assist in planning and organizing events, pop-ups, and promotional activities for licensed IPs.

   Ensure on-ground execution meets brand standards and delivers strong consumer engagement.

Qualifications & Requirements

1. Bachelor’s degree in Marketing, Business, Communication, or related fields.

2. Minimum 2–3 years of experience in marketing, brand management, or licensing-related industries (agency, entertainment, FMCG, media, or retail experience preferred).

3. Strong understanding of brand positioning, marketing strategy, and consumer behavior.

4. Excellent communication, presentation, and interpersonal skills.

5. Creative thinker with a passion for pop culture, animation, and brand collaboration.

6. Proficient in Microsoft Office and familiar with digital marketing and social media tools.

7. Able to work independently and manage multiple projects with tight deadlines.

8. Fluent in Bahasa Indonesia and English (both written and spoken).

How many years' experience do you have in digital marketing?

What's your expected monthly basic salary?

Which of the following Microsoft Office products are you experienced with?

Which of the following types of qualifications do you have?

Which of the following languages are you fluent in?

How many years' experience do you have as a Licensing Executive?

Are you available to work outside your usual hours when required? (e.g. weekends, evenings, public holidays)

How would you rate your English language skills?