Marketing Data Analyst

Krom; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A technology company in Jakarta seeks a Data Analyst to enhance marketing strategies through analytical functions. The role requires a minimum of 3 years' experience, strong SQL skills, and knowledge of marketing analytics tools. Responsibilities include conducting research and developing insights to improve user acquisition and campaign effectiveness. Join a dynamic team to drive data-driven marketing decisions.

Qualifications

• 3+ years of experience as a Data Analyst, preferably in Marketing.
• Strong SQL skills for querying large datasets efficiently.
• Hands-on experience with marketing analytics and attribution tools.

Responsibilities

• Own analytical function for Marketing team; design tracking strategies.
• Conduct research and analysis of customers and marketing metrics.
• Develop actionable insights to improve user acquisition and retention.

Skills

Data analysis

SQL

Marketing analytics tools

Data visualization

Campaign performance metrics

Tools

Metabase

Tableau

Looker

Job description

About The Role:

• Own the analytical function of the Marketing team by designing tracking strategies, building measurement frameworks, and providing clear insights into campaign performance and ROI.
• Conduct research and in-depth analysis of customers, marketing metrics, competitor landscape, and latest marketing trends to identify opportunities and fill product or funnel gaps.
• Develop actionable insights to improve user acquisition, conversion rates, retention, and overall marketing funnel efficiency.
• Partner with Marketing Managers to evaluate campaign effectiveness (e.g., channel attribution, CAC vs LTV, ROI) and recommend optimizations.
• Support A/B testing and experimentation design, ensuring campaigns are measurable and results statistically sound.
• Scope and prioritize analytics initiatives based on business and customer impact.
• Work closely with Marketing, Product, and Business teams to ensure proper event tracking, data accuracy, and smooth implementation of new campaigns or features.
• Act as the voice of data within the Marketing team, proactively surfacing insights that guide strategy, budget allocation, and growth opportunities.

About You:

• 3+ years of experience as a Data Analyst, preferably supporting Marketing or Growth teams.
• Strong SQL skills (must-have), with ability to query large datasets efficiently.
• Hands‑on experience with marketing analytics & attribution tools.
• Solid understanding of marketing funnels, attribution models, and campaign performance metrics (CPI, CAC, LTV, ROAS, retention, etc.).
• Knowledge of UTM structures, campaign tagging, and tracking best practices.
• Experience building dashboards with data visualization tools (Metabase, Tableau, Looker, or similar).
• Familiarity with digital marketing channels (paid ads, SEO, referral, organic growth, CRM campaigns).
• Comfortable working with data from multiple sources (product events, marketing platforms, CRM) and reconciling them for accurate reporting.