Marketing Communications Lead

Chocochips Boutique; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A fashion retail brand is seeking a Marketing Communication Lead to manage marketing communication processes, develop brand strategy, and drive engagement. The ideal candidate has 3–5 years of experience in marketing communication with proven leadership skills. This role is crucial for building brand awareness and ensuring cohesive storytelling across all channels. Join a creative team and make an impact in the fashion industry.

Qualifications

• Minimum 3–5 years of experience in marketing communication or brand management, preferably in fashion retail or lifestyle industry.
• Proven experience leading campaigns and managing teams.
• Prior experience in a lead or supervisory role is highly preferred.

Responsibilities

• Manage end-to-end marketing communication processes.
• Develop annual and seasonal marketing communication plans.
• Oversee planning and execution of integrated marketing communication campaigns.
• Build relationships with media partners and influencers.

Skills

Brand communication

Strategic planning

Creative direction

Public relations

Leadership

Analytical skills

Education

Bachelor’s degree in Marketing, Communication, or related fields

Job description

The Marketing Communication Lead is responsible for managing end to end marketing communication activities, developing and overseeing the overall brand communication strategy — ensuring that every campaign, message, and visual touchpoint consistently reflects the brand’s identity and values.
This role leads the Marketing Communication team in building strong brand awareness, driving engagement, and ensuring cohesive storytelling across all marketing channels (online and offline).
The ideal candidate is both strategic and creative — able to translate brand goals into impactful communication initiatives that strengthen Chocochips’ market presence.

Responsibilities

• Manage end-to-end marketing communication processes, including planning, execution and reporting.
• Develop the annual and seasonal marketing communication plan aligned with brand strategy and business goals.
• Define key messages, campaign themes, and tone of voice to ensure brand consistency across all platforms.
• Oversee the planning, execution, and monitoring of integrated marketing communication campaigns (digital, social media, PR, and offline).
• Ensure every campaign delivers strong creative direction, clear messaging, and measurable impact.
• Manage the campaign timeline, budget, and resources to meet targets effectively.
• Build and maintain strong relationships with media partners, journalists, KOLs, and influencers to enhance brand visibility.
• Identify, source, and evaluate KOLs/influencers whose audience aligns with the brand’s target market, and manage the end‑to‑end collaboration process — from negotiation, briefing, to performance evaluation.
• Develop and manage press releases, media kits, and brand statements to support campaigns and product launches.
• Prepare and handle all communication materials and documentation related to brand inquiries from external parties.
• Identify collaboration and partnership opportunities that can elevate the brand’s positioning.
• Oversee both online and offline brand activations to ensure strong audience engagement and campaign synergy.

Qualifications

• Bachelor’s degree in Marketing, Communication, or related fields.
• Minimum 3–5 years of experience in marketing communication or brand management, preferably in fashion retail or lifestyle industry.
• Proven experience leading campaigns and managing teams.
• Prior experience in a lead or supervisory role is highly preferred.
• Strong understanding of branding, storytelling, digital marketing, and public relations.
• Excellent leadership, communication, and analytical skills.
• Creative mindset with strong attention to detail and aesthetics.

Founded in 2007, Chocochips is a feminine, chic, and elegant fashion brand that empowers women to express their confidence and strength through timeless, carefully designed pieces that blend quality, comfort, and sophistication.

With both retail stores and a strong online presence, Chocochips continues to bring effortless style to women everywhere — inspiring confidence through everyday fashion.

We’re a growing team of passionate creatives and fashion enthusiasts who believe that great style starts from great ideas. If you’re driven, creative, and eager to make an impact in the fashion industry, come and join us in shaping the next chapter of Chocochips.