Marketing Communication Specialist

PT. Etex Building Performance Indonesia; Gresik; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A global company in building performance is seeking a Marketing Communication Specialist to develop and execute integrated marketing strategies. The role involves managing brand consistency, planning marketing campaigns, and handling media relations. The ideal candidate should have a background in marketing or communications, with at least 5 years of experience in digital campaigns and strong project management skills. This position offers competitive remuneration and attractive benefits within an international team.

Benefits

Good remuneration

Adapted social benefits

Experience in an international company

Qualifications

• Ideally 5 years’ experience in related fields.
• Experience managing digital campaigns and media relations.
• Excellent project management and organizational skills.

Responsibilities

• Develop integrated marketing communication plans aligned with brand objectives.
• Manage brand guidelines and educate stakeholders.
• Plan and execute marketing campaigns, including product launches.

Skills

Strong communication and storytelling skills

Project management

Brand positioning

Digital campaign management

Cross-functional collaboration

Education

Marketing, Communications, Business or related field

Tools

Adobe Creative Suite

Email marketing platforms

Social media tools

Job description

Marketing Communication Specialist

Responsibilities

• Develop integrated marketing communication plans aligned with overall brand and business objectives.
• Identify key messages, target audiences, and appropriate communication channels.
• Align internal and external communication initiatives with brand positioning.

Brand Management

• Ensure consistent brand voice, visual identity, and messaging across all platforms.
• Manage brand guidelines and educate internal stakeholders on brand usage.

Campaign Execution

• Plan, coordinate, and execute marketing campaigns including product launches, seasonal promotions, and brand awareness initiatives.
• Work cross-functionally with product, sales, and digital teams to ensure message consistency.
• Oversee development of marketing materials: brochures, banners, catalogs, presentations, videos, etc.
• Oversee digital communication channels, ensuring engaging and consistent messaging.
• Collaborate with digital marketing team or agencies to run campaigns and monitor performance.

Public Relations & Events

• Manage media relations, write press releases, and coordinate interviews or media briefings.
• Organize trade shows, exhibitions, customer events, and internal communications programs.
• Manage marcom budget and ensure ROI on all campaigns.
• Liaise with external vendors: creative agencies, printing companies, PR firms, etc.

Analytics & Reporting

• Track and analyze campaign performance and communication effectiveness.
• Provide insights and recommendations for continuous improvement.

Requirements

• Marketing, Communications, Business or related field.
• Ideally 5 years’ experience in related fields.
• Experience managing digital campaigns, brand positioning, and media relations.
• Strong communication and storytelling skills (verbal and written).
• Excellent project management and organizational skills.
• Proficiency with tools like Adobe Creative Suite, CMS, email marketing platforms, and social media tools.
• Ability to lead cross-functional collaboration and external vendors.

We Offer

• The experience of an international company with a long history.
• The dynamism of a motivated team.
• A good remuneration and adapted social benefits.