Marketing Communication Manager

PT China Harbour Jakarta Real Estate Development; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A real estate development firm in Jakarta is seeking a Marcomm Manager to drive brand positioning and marketing communications for its flagship project, Daan Mogot City. The role involves developing integrated marketing strategies, managing brand guidelines, and overseeing digital content and media management. Ideal candidates will have over 5 years of experience in marketing, preferably in the property development sector, and strong communication skills. This position offers high exposure to senior management within a dynamic environment.

Benefits

High exposure to senior management

Long-term project with depth and complexity

Qualifications

• 5+ years of experience in marketing and communications, preferably in real estate or large-scale projects.
• Solid command of digital marketing and integrated campaigns.
• Hands-on and structured approach in a fast-paced environment.

Responsibilities

• Develop integrated marketing and communication strategies aligned with business objectives.
• Manage brand guidelines and ensure consistent application.
• Oversee content strategy across digital platforms and media channels.
• Plan and execute marketing events and brand experiences.
• Act as key coordination point between management, sales, and external agencies.

Skills

Sales-driven marketing

Project-based execution

Digital marketing

Content strategy

Strong communication skills

Education

Bachelor’s degree in Marketing, Communications, Business or related fields

Job description

Role Purpose

The Marcomm Manager will be responsible for driving brand positioning, marketing communications, and sales-support marketing for CHJRED’s flagship integrated township development, Daan Mogot City.

This role sits at the intersection of brand, commercial execution, and project delivery, translating business strategy, project milestones, and product value into clear, compelling market communication that supports residential sales, leasing, partnerships, and long-term brand building.

Key Responsibilities

1. Brand & Strategic Communications

Develop and execute integrated marketing and communication strategies aligned with the company’s business objectives and project lifecycle.

Strengthen and consistently articulate the positioning of Daan Mogot City as a large-scale, mixed-use township development.

Manage brand guidelines and ensure consistent application across all online, offline, and on-site materials.

Design and deliver marketing campaigns that directly support residential sales, leasing, and commercial activation.

Work closely with sales and leasing teams to develop sales tools including pitch decks, brochures, showroom materials, launch campaigns, and buyer-facing content.

Support key milestones such as project launches, sales phases, leasing drives, and special promotional campaigns.

3. Content, Digital & Media Management

Oversee content strategy across digital platforms, social media, website, and offline channels to drive awareness, engagement, and lead generation.

Coordinate with internal teams and external agencies on digital marketing, PR, media placement, and creative production.

Monitor campaign performance and optimize messaging and channels based on effectiveness and business impact.

4. Events, Activations & Partnerships

Plan and execute marketing events, project activations, and brand experiences that enhance visibility, foot traffic, and market perception.

Support collaboration with partners, tenants, corporate clients, and institutional stakeholders through tailored communication and co-marketing initiatives.

5. Project & Stakeholder Coordination

Act as a key coordination point between management, sales, leasing, consultants, and agencies to ensure alignment and timely execution.

Manage marketing budgets, timelines, and external vendors with a strong sense of accountability and delivery discipline.

Requirements

Bachelor’s degree or above in Marketing, Communications, Business, or related fields.

Minimum 5 years of experience in marketing and communications, preferably within property development, real estate, hospitality, mixed-use developments, or large-scale commercial projects.

Strong understanding of sales-driven marketing, project-based execution, and campaign planning tied to commercial outcomes.

Proven experience managing agencies, vendors, and cross-functional teams.

Solid command of digital marketing, content strategy, and integrated campaigns.

Strong communication skills in English; Mandarin proficiency is a plus.

Hands‑on, structured, and comfortable working in a fast‑paced, project‑driven environment.

What We Offer

The opportunity to play a key role in shaping the market positioning of a city-scale integrated township in West Jakarta.

High exposure to senior management and direct involvement in strategic and commercial decision‑making.

A long‑term platform with project depth, complexity, and future brand evolution potential.

Jakarta, ID