Marketing Communication Lead

Siloam Hospitals Group; Cimone; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading healthcare provider in Indonesia is seeking a Marketing Communications Manager to deliver integrated marketing strategies that resonate with diverse audiences. The ideal candidate will have a Bachelor's degree and over 5 years of experience in marketing communications, preferably within healthcare. Strong project management and communication skills are essential. This position is located in Karawaci, Banten.

Qualifications

• Minimum 5 years of experience in marketing communications, preferably in healthcare.
• Strong analytical skills to interpret data and derive actionable insights.
• Fluent in English and Bahasa Indonesia.

Responsibilities

• Translate brand strategy into integrated marketing communication plans.
• Lead execution of brand campaigns across various channels.
• Manage multiple projects while ensuring quality control.

Skills

Campaign execution

Project management

Marketing communications

Data analysis

Communication skills

Audience segmentation

Education

Bachelor’s degree in Marketing, Communication or related field

Job description

Job Description:

• Translate brand strategy into integrated marketing communication plans that resonate with the hospital’s diverse audiences, including patients, families, and healthcare professionals.
• Lead the end-to-end execution of brand campaigns across digital, offline, and on-ground channels—ensuring consistency, relevance, and impact at every touchpoint.
• Work closely with internal marketing teams (brand, PR, creative, content, social media, and partnership) in Head Office and Hospital Units, and cross-functional stakeholders (digital, sales, clinical, operations, patient experience, etc) to ensure alignment and synergy in campaign execution.
• Leverage market research, patient insights, and performance data to inform campaign strategies and optimize execution for relevance and effectiveness.
• Translate strategic campaign ideas into executable plans, guiding agencies and internal teams to deliver high-quality, audience-relevant content and experiences that drive engagement and brand affinity.
• Manage multiple projects simultaneously, ensuring timely delivery, stakeholder alignment, and quality control throughout the campaign lifecycle.
• Track and report on campaign performance, using data to refine strategies, improving ROI, and ensuring efficient use of marketing budgets.
• Operate with a proactive, solution-oriented mindset—able to adapt quickly, solve problems, and drive execution in a dynamic environment.

Requirement:

• Bachelor’s degree in Marketing, Communication, or related field (Master’s is a plus).
• Minimum 5years of experience in marketing communications, preferably in healthcare, consumer goods, or service industries.
• Proven ability to develop and execute strategic marketing plans and campaigns.
• Strong understanding of brand positioning, audience segmentation, and content strategy.
• Experience working with cross-functional teams and external agencies.
• Excellent project management skills with the ability to prioritize and manage multiple initiatives.
• Strong analytical skills: able to interpret data and translate insights into actionable strategies.
• Exceptional communication and presentation skills, both written and verbal.
• Proficiency in building compelling decks and visualizing campaign proposals.
• Fluent in English and Bahasa Indonesia.
• Passionate about improving healthcare access and patient experience through impactful communication.
• Work Location: Karawaci, area

Our team will review your application and will be in touch if your application is shortlisted to the next stage.