Marketing Communication Executive (F&B)

PT. Erajaya Swasembada, Tbk.; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading retail company in Jakarta Utara is seeking a Marketing Communication Specialist to develop and implement strategies that reinforce brand positioning and enhance customer engagement. You will manage digital content, oversee promotional campaigns, and collaborate with media and external partners. The ideal candidate has a Bachelor’s degree in Marketing or a related field, with 1-2 years of relevant experience and strong communication skills.

Qualifications

• 1-2 years of experience in marketing communication, preferably in the retail or F&B industry.
• Experience in PR campaigns and digital marketing.
• Ability to manage multiple projects effectively.

Responsibilities

• Develop marketing communication strategies for brand positioning.
• Manage content for digital platforms.
• Coordinate promotional campaigns and marketing events.

Skills

Strong writing skills

Content creation

Social media management

Digital marketing

Excellent communication

Education

Bachelor’s degree in Marketing, Communications, Public Relations or related field

Tools

Canva

Adobe Photoshop

Job description

Key Responsibilities:

• Develop and implement marketing communication strategies to strengthen brand positioning and customer engagement.
• Create and manage content for social media, websites, email marketing, and other digital platforms.
• Coordinate promotional campaigns, including advertisements, press releases, and influencer collaborations.
• Ensure consistent brand messaging across all marketing materials, promotions, and communication channels.
• Plan and execute marketing events, brand activations, and customer engagement activities.
• Manage relationships with media, PR agencies, and external partners to maximize brand exposure.
• Monitor and analyze campaign performance, customer feedback, and market trends to optimize strategies.
• Support internal communication initiatives to align employees with brand and marketing goals.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 1-2 years of experience in marketing communication, preferably in the retail or F&B industry.
• Strong writing, storytelling, and content creation skills across various media channels.
• Experience in social media management, digital marketing, and PR campaigns.
• Familiarity with design tools (e.g., Canva, Adobe Photoshop) is a plus.
• Excellent communication, organizational, and project management skills.
• Ability to work in a fast-paced environment and manage multiple projects effectively.