Marketing Campaign & Event Associate at Corporate IT&IS

HiLoker; Jakarta Pusat; Hybrid; IDR 167,400,000 - 279,000,000; Part time

Job summary

Kompas Gramedia sedang mencari profesional pemasaran untuk merancang kampanye tahunan hingga bulanan, menyeluruh melalui riset pasar, analisis pesaing, serta wawasan pelanggan. Peran ini mencakup kampanye online/offline, event, dan kolaborasi lintas tim untuk meningkatkan akuisisi pelanggan dan revenue.

Anda akan memimpin inisiatif kreatif, mengelola vendor, dan memanfaatkan AI untuk meningkatkan efisiensi dan dampak kampanye, bekerja on-site di Jakarta dengan kontrak kerja.

Qualifications

• Keterampilan komunikasi lisan & tulisan yang luar biasa.
• Berorientasi hasil dengan pemahaman bisnis & kesadaran komersial.
• Minat dan gairah terhadap kampanye pemasaran, brand activation, serta event management online maupun offline.
• Mempunyai inisiatif tinggi, akuntabel, serta dapat bekerja sama lintas fungsi.
• Keterampilan manajemen pemangku kepentingan dan empati terhadap pihak internal maupun eksternal.
• Adaptif dan gesit di lingkungan yang dinamis dan cepat berubah.
• Enerjik, proaktif, serta memiliki sikap positif.
• Mampu bekerja mandiri sambil menjaga kolaborasi lintas tim.
• Pengalaman atau minat pada teknologi AI menjadi nilai tambah.

Responsibilities

• Mengembangkan rencana kampanye pemasaran tahunan, kuartalan, dan bulanan.
• Menyusun strategi kampanye online & offline melalui riset pasar, analisis pesaing, serta wawasan pelanggan.
• Menghasilkan konsep kampanye kreatif untuk akuisisi, engagement, retensi, dan pertumbuhan pendapatan.
• Mengelola eksekusi kampanye lintas saluran secara end-to-end.
• Merencanakan acara pemasaran & aktivasi merek, termasuk vendor & logistik.

Skills

Kreatifitas

Komunikasi yang kuat

Berorientasi hasil

Kemampuan bekerja sama

Manajemen stakeholder

Adaptabilitas

Inisiatif yang tinggi

Penggunaan teknologi AI

Education

Sarjana (S1)

Job description

DESKRIPSI PEKERJAAN

• Develop annual, quarterly, and monthly marketing campaign plans aligned with business objectives.
• Create integrated online and offline marketing campaign strategies by conducting market research, competitor analysis, and customer insight analysis.
• Generate creative campaign concepts and promotional initiatives to support customer acquisition, engagement, retention, and revenue growth. Execute end-to-end marketing campaigns across multiple channels.
• Execute end-to-end marketing campaigns across multiple online and offline channels.
• Coordinate campaign timelines, deliverables, stakeholders, and execution schedules while monitoring campaign progress, resolving execution issues, and optimizing campaign performance.
• Plan, coordinate, and execute online and offline marketing events and brand activation programs.
• Manage event vendors, venues, logistics, production, and operational requirements.
• Prepare event timelines, run sheets, operational checklists, and oversee event setup, execution, and post-event dismantling.
• Evaluate event performance and prepare post-event reports with actionable recommendations.
• Collaborate with Product, Creative, CRM, Engineering, Merchant, and Business teams, as well as external partners, agencies, and vendors.
• Support cross-functional marketing initiatives and ensure effective communication among all project stakeholders.
• Track and analyze campaign and event performance using marketing analytics tools to identify optimization opportunities and improve campaign effectiveness.
• Prepare campaign performance reports, business insights, and management presentations.
• Monitor campaign budget utilization and ensure efficient budget allocation.
• Utilize AI tools to improve productivity, campaign execution, and marketing performance.
• Leverage AI for campaign ideation, market research, copywriting, reporting, presentation development, and workflow optimization while exploring new AI solutions to enhance marketing effectiveness.

KUALIFIKASI MINIMUM

• Excellent communication skills, both verbal and written, with strong creative thinking and ideation capabilities.
• Result-oriented mindset with strong business acumen and commercial awareness.
• Strong interest and passion for marketing campaigns, brand activations, and online and offline event management.
• Demonstrates strong ownership, accountability, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Possesses excellent teamwork and stakeholder management skills, with empathy when working with internal and external stakeholders.
• Highly adaptable and agile, with the ability to thrive in a fast-paced and dynamic environment.
• Sharp, proactive, and energetic, with a positive can-do attitude.
• Able to work independently while maintaining strong collaboration and alignment across teams
• Experience, curious and proactive in learning new technologies, especially AI technology

RINGKASAN PERKERJAAN

• *SPESIALISASI**: Sales and Marketing
• *PENDIDIKAN MINIMAL**: S1 (Sarjana)
• *SISTEM KERJA**: On-site
• *TIPE PEKERJAAN**: Contractual
• *LOKASI**: West Jakarta, DKI Jakarta, Indonesia
• *INDUSTRI**: Media Production
• *SITUS PERUSAHAAN**: http://www.kompasgramedia.com

TENTANG PERUSAHAAN

Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives.

Our vision is to enlight all the people in Indonesia with all the knowledge we have.