Marketing Automation Specialist

.; Kota Yogyakarta; On-site; IDR 501.420.000 - 835.702.000; Full time

Job summary

A dynamic tech company in Indonesia is seeking a Marketing Automation Specialist to streamline lead conversion and optimize marketing funnels. You'll manage automation tools, build workflows, and analyze funnel performance for continuous improvement. The ideal candidate has a strong foundation in marketing and hands-on experience in automation with CRM platforms. This exciting role offers the opportunity to impact business growth significantly.

Qualifications

• Hands-on experience with marketing automation platforms.
• Understanding of B2B SaaS funnel and customer lifecycle.
• Ability to interpret data and translate insights into strategy.

Responsibilities

• Manage and optimize marketing automation tools.
• Build automated workflows and lead scoring models.
• Monitor funnel performance and implement improvements.
• Collaborate with teams to align strategies with goals.

Skills

Marketing fundamentals

Marketing automation

CRM platforms

Lead scoring

Segmentation

Data analysis

Tools

HTML

CSS

Job description

Qiscus is an Agentic Customer Engagement Platform that adapts intelligently to customer behavior, unifies conversations, and fits seamlessly into existing systems enabling personalization at scale and real business impact. As our pipeline continues to grow, were looking for a Marketing Automation Specialist to streamline and scale how we convert leads into qualified meetings. If you love optimizing funnels, automating workflows, and using data to drive continuous improvement, this role is made for you.

What You Will Do:

• Manage and optimize marketing automation tools and their integration with CRM and related platforms.
• Build automated workflows, behavior-based triggers, and lead scoring models to guide prospects through the funnel.
• Segment and personalize campaigns to deliver relevant and timely communication to the right audience.
• Monitor funnel performance (MQL-to-meeting, conversion, velocity) and turn insights into actionable improvements.
• Collaborate with internal teams to ensure automation strategies align with business goals and customer journeys.
• In your first 90 days, assess the current funnel and implement improvements to increase lead-to-meeting efficiency.

What You Will Bring to The Role:

• Strong foundation in marketing fundamentals and automation methodologies.
• Hands-on experience with marketing automation and CRM platforms.
• Understanding of the B2B SaaS funnel and customer lifecycle.
• Skills in lead scoring, nurturing, segmentation, and personalization.
• Analytical mindset with the ability to interpret data and translate insights into strategy.
• Basic technical proficiency (HTML/CSS) and comfort troubleshooting workflow or integration issues.
• Experience in SaaS is a strong plus.