Marketing Assistant Manager

PT Indonesia Applicad; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing company in Jakarta Utara is seeking a Marketing Manager to develop and implement branding strategies, manage online marketing activities, and oversee lead generation campaigns. The ideal candidate will have a Bachelor's degree in a related field, a minimum of 5 years of experience in marketing, and strong leadership skills. This role offers opportunities for travel and significant impact on the company’s growth.

Qualifications

• Minimum 5 years of marketing experience, with at least 2 years in a supervisory or managerial role.
• Strong understanding of branding, digital marketing, and event management.
• Excellent communication skills, leadership mindset, and creativity.

Responsibilities

• Develop and implement company branding strategies to strengthen brand awareness.
• Create and execute lead generation campaigns to support the sales pipeline.
• Manage all online marketing activities, including social media, SEO/SEM, and digital advertising.

Skills

Branding strategies

Digital marketing

Event management

Lead generation

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business Management

Tools

Google Ads

Meta Ads

CRM

Email marketing platforms

Marketing automation software

Job description

Responsibilities

1. Develop and implement company branding strategies to strengthen brand awareness and market positioning.
2. Contribution of 20% of total revenue must come from the marketing team.
3. Create and execute lead generation campaigns to support the sales pipeline and acquire high-quality prospects.
4. Manage all online marketing activities, including social media, SEO/SEM, email marketing, digital advertising, landing pages, and content marketing.
5. Plan and organize offline marketing & corporate events, such as exhibitions, seminars, customer gatherings, sponsorships, and activations.
6. Collaborate with internal teams (Sales, Product, HR, Management) to ensure consistent brand messaging across all channels.
7. Prepare and manage the marketing budget, and evaluate ROI for each campaign.
8. Analyze marketing performance data to provide insights and strategic recommendations.
9. Build and maintain relationships with vendors, media partners, KOLs/influencers, and other external stakeholders.

Qualifications

1. Bachelor’s degree in Marketing, Communications, Business Management, or related field.
2. Minimum 5 years of marketing experience, with at least 2 years in a supervisory or managerial role.
3. Strong understanding of branding, digital marketing, and event management.
4. Familiar with tools such as Google Ads, Meta Ads, CRM, email marketing platforms, or marketing automation software.
5. Excellent communication skills, leadership mindset, creativity, and ability to balance strategy with execution.
6. Willing to travel for events or business purposes when required.

Expected Results – Marketing Manager

The selected candidate is expected to deliver:

1. Improved Brand Awareness & Stronger Market Positioning
   • The company brand becomes more recognized across the industry through consistent and measurable branding efforts.
2. Increased Number of Qualified Leads
   • Significant growth in inbound prospects entering the sales funnel (e.g., X leads per month or X% increase).
3. Effective Marketing Campaigns with Clear ROI Measurement
   • Every campaign (digital or event) should include defined KPIs, performance reporting, and optimization insights.
4. Consistent and Strong Digital Presence
   • Active and engaging online channels (social media, website, email, etc.) that attract the right audience.
5. Successful Execution of Corporate Events
   • Events are conducted professionally and generate results aligned with objectives (branding or sales-driven).
   • Marketing acts as a strategic partner for Sales, Product, HR, and Management — not merely a task executor.