Local Marketing & Community Activator

Cita Rasa Mendunia; Daerah Istimewa Yogyakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A food and beverage company in Daerah Istimewa Yogyakarta is seeking a Local Marketing & Community Activator (LMCA) to drive growth and engagement at the local level. The ideal candidate will have 2-4 years of experience in event and community marketing, exceptional skills in mobile content creation, and a passion for connecting with local communities. This role requires flexibility and creativity, with responsibilities including creating engaging content and executing local activations.

Qualifications

• Min. Diploma/Bachelor’s degree, but energy and creativity matter more than the degree.
• 2–4 years of hands-on experience in F&B, retail, or event/community marketing.
• Skilled in mobile content creation (CapCut/VN, Canva).

Responsibilities

• Create real-time Reels/TikTok showcasing Store vibes.
• Connect with local communities and micro/nano influencers.
• Execute small-scale events to attract new customers.

Skills

Community Building

Mobile Content Creation

Event Marketing

Social Media Management

Education

Diploma/Bachelor's degree

Tools

CapCut/VN

Canva

GoBiz/GrabMerchant

Job description

We’re Hiring: Local Marketing & Community Activator (LMCA)

Business: F&B Services

Full Field Role – 100% On-Ground Execution

About the Role:

We’re looking for a Hyperlocal Growth Catalyst & Community Builder: someone energetic, creative, and people-driven. As an LMCA, you’ll be the face of the brand in your local area, driving foot traffic, building communities, and keeping the buzz alive around our outlets.

Key Responsibilities

• Authentic Daily Content: Create real-time Reels/TikTok showcasing Store vibes, products, and people using brand templates provided by HQ.
• Community Building: Connect with local communities (offices, campuses, hobby groups) and micro/nano influencers. Turn your Store's into community hubs.
• Local Activation: Execute small-scale events (workshops, live music, watch parties) and field activations to attract new customers.
• Digital & Online Food Optimization: Manage and optimize performance on food delivery platforms (GoFood, GrabFood, ShopeeFood) and keep Google Maps profiles up to date.

Qualifications

• Min. Diploma/Bachelor’s degree, but energy and creativity matter more than the degree.
• 2–4 years of hands-on experience in F&B, retail, or event/community marketing.
• Skilled in mobile content creation (CapCut/VN, Canva).
• Understanding of food delivery platforms (GoBiz/GrabMerchant) is a plus.
• Energetic, outgoing, creative. you love meeting people and creating local hype.
• Highly mobile, flexible schedule (including weekends & events).