LIVE STREAMING COORDINATOR SENIOR EXECUTIVE

Kanmo Group; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading fashion retail company in Jakarta Utara seeks a Live Streaming Coordinator Senior Executive to manage live commerce sessions across its fashion brands. You will coordinate with teams to ensure compelling live streams, analyze performance, and enhance viewer interaction. Ideal candidates have experience in live streaming events, a strong grasp of fashion trends, and excellent communication skills. This role is crucial for developing high-impact live shopping experiences that engage consumers and boost sales.

Qualifications

• Experience coordinating live streaming events within fashion retail or lifestyle brands is highly preferred.
• Strong understanding of fashion industry trends, product cycles, and consumer behavior in live commerce settings.
• Ability to analyze e-commerce data and live stream metrics to guide decisions and improve engagement.

Responsibilities

• Define and manage the live streaming flow and event rundown.
• Design and implement live promotions and interactive elements.
• Collect and analyze daily live stream performance data for real-time adjustments.
• Coordinate with hosts on script and product presentation.
• Manage live promos and voucher codes.

Skills

Coordinating live streaming events

Understanding of fashion industry trends

Proficiency with live streaming tools

Data analysis skills

Excellent communication skills

Creative thinking

Tools

OBS

e-commerce platforms

Job description

LIVE STREAMING COORDINATOR SENIOR EXECUTIVE

As the Live Streaming Coordinator for Kanmo Group’s fashion brands, you will oversee the end-to-end flow and execution of live commerce sessions, ensuring seamless coordination between hosts, marketing teams, and operational staff to deliver compelling and high-converting fashion live streams.

Key Responsibilities:

• Define and manage the live streaming flow, event rundown, and segment pacing tailored to fashion product storytelling and audience engagement.
• Design and implement gimmicks, live promotions, vouchers, coins, and interactive elements to enhance viewer interaction and drive sales.
• Collect and analyze daily live stream performance data for real-time insight and immediate adjustments.
• Coordinate with live streaming hosts on script, real-time prompts, and fashion product presentation to ensure a consistent and persuasive brand message.
• Set up on-screen elements such as stickers, banners, and graphics with live production tools like OBS, emphasizing fashion aesthetics.
• Manage live promos, voucher codes, coin redemptions, and timing for maximum campaign effectiveness.
• Perform real-time data analysis during live sessions to provide actionable recommendations to hosts and production teams.
• Oversee fashion product selection for live streams, aligning with seasonal trends, launches, and marketing strategies.
• Coordinate with sample and product teams to ensure availability and smooth integration of fashion items during demonstrations.
• Liaise closely with customer service teams to resolve viewer queries efficiently during and after live events.
• Prepare and maintain schedules, scripts, and rundowns with fashion-focused content and brand guidelines.

Qualifications:

• Experience coordinating live streaming events within fashion retail or lifestyle brands is highly preferred.
• Strong understanding of fashion industry trends, product cycles, and consumer behavior in live commerce settings.
• Proficiency with live streaming tools such as OBS and familiarity with e-commerce platforms like TikTok and Shopee.
• Ability to analyze e-commerce data and live stream metrics to guide decisions and improve engagement.
• Excellent communication and coordination skills for working with hosts, marketing, product, and support teams in fast-paced environments.
• Creative, detail-oriented, and able to adapt quickly to dynamic live streaming challenges.
• Passion for fashion and styling, with awareness of how to visually and verbally highlight product attributes live.

This role is pivotal in driving the success of Kanmo Group’s fashion brand live commerce by delivering high-impact live streaming experiences that engage consumers and amplify sales.