KOL Marketing Specialist

PT. Star Island Media; Jakarta Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A growing beauty company in Jakarta Barat is seeking a KOL Marketing Specialist to develop and execute marketing strategies. The ideal candidate has a Bachelor's degree and 1-3 years of experience in influencer marketing. Strong communication and negotiation skills are essential for collaborating with influencers and internal teams. Proficiency in Mandarin is a plus, and the role requires on-site work in Cengkareng, Jakarta Barat.

Qualifications

• Minimum 1-3 years of experience in influencer/KOL marketing.
• Proficiency in Mandarin is an advantage.
• Strong knowledge of digital marketing trends.

Responsibilities

• Develop and execute KOL marketing strategies.
• Identify, recruit, and build relationships with KOLs/influencers.
• Negotiate contracts with influencers and agencies.

Skills

Influencer marketing

Communication skills

Negotiation skills

Social media knowledge

Leadership

Education

Bachelor's degree in Marketing, Communications, Public Relations, or a related field

Tools

Influencer databases

Analytics tools

Job description

PT Star Island Media is a growing company in beauty industry, with our most loved product brand: MLEN Diary.

As a new and dynamic company, we are committed to building a passionate team that will grow together with us. We believe in creativity, collaboration, and continuous learning as the foundation of our success.

Now, we are looking for talented and enthusiastic individuals to join our journey in developing MLEN Diary into a leading brand in Indonesia and beyond.

KOL Marketing Specialist

Job Description

• Develop and execute KOL marketing strategies in line with brand objectives.
• Identify, recruit, and build relationships with relevant KOLs/influencers across multiple platforms (Instagram, TikTok, YouTube, etc.).
• Negotiate contracts and manage collaboration terms with influencers and agencies.
• Monitor and evaluate campaign performance, providing detailed reports and improvement plans.
• Ensure timely and efficient execution of KOL campaigns across all markets.
• Collaborate with internal teams (marketing, creative, product) to align influencer content with brand messaging.
• Stay updated with influencer trends, platforms, and best practices to bring innovation to campaigns.

Job Requirement

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum 1-3 years of experience in influencer/KOL marketing.
• Proficiency in Mandarin is an advantage.
• Proven track record in managing successful influencer campaigns is a strong advantage.
• Strong knowledge of social media platforms, content creation, and digital marketing trends.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience working with influencer databases, platforms, and analytics tools.
• Strong leadership and team management skills.
• Willing to work‑on site (WFO) in Cengkareng, Jakarta Barat.