KOL Manager

PT. Hebe Beauty Style; Pluit; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A beauty retail company is hiring a KOL Manager to lead the KOL team and implement effective marketing strategies. The ideal candidate will have a Bachelor's Degree, relevant experience in KOL management, and strong leadership and strategic thinking skills. This role also requires a deep understanding of social media platforms and the ability to foster relationships in the beauty industry.

Qualifications

• Minimum 1-2 years in KOL management or 2-3 years as a Team Lead/Supervisor.
• Experience in handling multiple large projects.
• Good relationship-building with KOLs and celebrities.
• Outgoing personality with a love for socializing.
• Deep understanding of Instagram and TikTok algorithms and trends.
• Ability to provide market and user insights.

Responsibilities

• Lead and develop the KOL team and set/track KPIs.
• Implement effective KOL marketing strategies.
• Oversee video production from start to finish.
• Partner with departments to maximize content performance.
• Build and maintain relationships with KOLs and manage databases.

Skills

Strategic thinking

Leadership

Time management

Communication

Negotiation

Relationship management

Video data analysis

Education

Bachelor's Degree in communication, PR, marketing, or related fields

Tools

Microsoft Word

Excel

Social Media Dashboard

E-Commerce Dashboard

Job description

We are hiring a candidate for KOL Manager.

Responsibilities

Lead and develop the KOL team, set and track KPIs, enhance workflow efficiency, and guide members to achieve both personal and team goals.

Implement effective KOL marketing strategies aligned with brand positioning, product launches, and key campaigns to drive GMV growth.

Oversee end-to-end video production, including briefing, scripting, reference sourcing, KOL selection, quality control, and performance reporting.

Partner with social media, PR, and other departments to maximize content performance, strengthen brand awareness, and ensure campaign consistency.

Build and maintain strong relationships with KOLs, manage KOL databases, and stay ahead of beauty industry trends to optimize content planning and engagement.

Qualifications

• Bachelor's Degree (S1) is a MUST (Graduate from Communication, Public Relations, Marketing Business, Digital Marketing or related fields). With relevant experience, in KOL (Manager Level) for at least 1-2 years or KOL Team Lead / Supervisor for 2-3 years.
• Experience handling multiple projects and large projects with strong strategic thinking, leadership, time management, communication, and negotiation skills.
• Have a good relationship with KOL & celebrities especially mega and macro.
• Outgoing personality, loves to meet new people and trending savvy.
• Deep understanding of platform (especially Instagram & TikTok) algorithms, features, and trends, also good taste for video quality and ability to share creative ideas.
• Ability to give insights on market, user, and product; ability to do video data analysis and result-oriented.
• Knowledge of software; Microsoft Word (Excel and Word), familiar with data analytics tools (Social Media & E-Commerce Dashboard).

About Us

Hebe Beauty Indonesia is a dynamic beauty retail company dedicated to bringing the best in beauty to consumers across Indonesia. With a passion for quality and customer satisfaction, we offer a diverse range of beauty and personal care products. Committed to inspiring confidence and self-expression, we provide an engaging shopping experience both online and offline. As a trusted name in the beauty industry, we are committed to constant growth and innovation. We ensure that everyone can discover products that align with their personal beauty journey.