KOL Campaign Strategist Intern

Praktis; Jakarta Utara; On-site; IDR 100,440,000 - 156,240,000; Full time

Job summary

Praktis is seeking a KOL Campaign Manager to lead influencer collaborations for our growing brand campaigns in Jakarta. You will analyze competitors, craft compelling KOL strategies, and manage relationships with key influencers to ensure brand-aligned content and performance.

Ideal candidates bring at least 1 year of KOL/affiliate experience, a strong communication background, and proven negotiation skills to drive successful campaigns for our MSME-focused platform.

Qualifications

• Minimum S1 in Communication Science or similar.
• At least 1 year of experience in KOL/affiliate or similar.
• Experience in KOL management, identification, strategic negotiations and client relations.

Responsibilities

• Analyze competitor campaigns and generate actionable insights for KOL campaigns.
• Develop innovative KOL campaign strategies based on competitor analysis.
• Ensure campaign strategies align with each campaign and brand persona.
• Identify and add relevant KOLs to the KOL database for campaigns.
• Conduct successful approaches and negotiations with KOLs for campaigns.
• Create briefs according to each KOL's campaign and persona to achieve desired content quality and performance.
• Ensure campaign implementation follows the planned schedule and monitor performance.
• Prepare campaign performance reports and generate actionable insights.

Skills

KOL Management

KOL identification

Strategic Negotiations

Client Relations

Education

Bachelor's degree in Communication Science

Job description

Praktis is seeking a KOL Campaign Manager to lead influencer collaborations for our growing brand campaigns in Jakarta. You will analyze competitors, craft compelling KOL strategies, and manage relationships with key influencers to ensure brand-aligned content and performance.

Ideal candidates bring at least 1 year of KOL/affiliate experience, a strong communication background, and proven negotiation skills to drive successful campaigns for our MSME-focused platform.