Jr. Performance Marketing Lead

Hangry; Indonesia; On-site; IDR 503.778.000 - 755.668.000; Full time

Job summary

A marketing agency based in Indonesia is looking for a skilled campaign manager with expertise in paid media across various platforms. The successful candidate will oversee budget management, campaign setup, and quality assurance, along with building performance dashboards. A Bachelor's degree in a relevant field and 2-4 years of experience in campaign management are required, along with strong analytical skills in Google Sheets and Data Studio. Join us to foster a data-driven culture and drive continuous improvement.

Qualifications

• 2–4 years of hands-on experience managing paid media campaigns across multiple platforms.
• Demonstrated success in leading multi-brand or large-scale campaigns with measurable ROI.
• Experience in designing and interpreting A/B tests.

Responsibilities

• Own monthly budget adjustments and present ad strategies.
• Oversee campaign setup and quality assurance for initiatives.
• Build performance dashboards and develop bulk upload tools.

Skills

Analytical mindset

Campaign management

Problem-solving

Budget allocation

Education

Bachelor’s degree in Industrial Engineering, Business, Statistics or related field

Tools

Google Sheets

Data Studio

Looker Studio

Job description

Job Description

• Own monthly budget adjustments and proposals to partners, with the ability to present forward-looking ad strategies. Make assertive, data-driven decisions on scaling or cutting spend based on post-campaign performance.
• Oversee campaign setup, structure, and quality assurance for large-scale or multi-brand initiatives, ensuring advanced targeting, bid efficiency, and flawless execution.
• Build and automate performance dashboards (using Google Sheets or Data Studio) and develop bulk upload tools to streamline campaign management.
• Present campaign results effectively, providing clear context, insights, hypotheses, and actionable next steps for continuous improvement.
• Anticipate stakeholder needs and manage cross-functional expectations, ensuring strong alignment between marketing, operations, and creative teams.
• Foster a culture of experimentation, leading high-impact A/B tests and maintaining a shared test tracker to drive data-informed innovation.
• Coach and mentor associates through regular one-on-one sessions, personalized skill development plans, and structured feedback cycles.

Qualifications

• Bachelor’s degree in Industrial Engineering, Business, Statistics, or a related field.
• 2–4 years of hands-on experience managing paid media campaigns across platforms such as Meta, Google, TikTok, GrabAds, GoFood, ShopeeFood, or similar.
• Demonstrated success in leading multi-brand or large-scale campaigns with measurable ROI improvements.
• Strong analytical mindset with advanced skills in Google Sheets and Data Studio / Looker Studio for performance tracking and reporting.
• Deep understanding of campaign setup, audience targeting logic, bidding strategies, and optimization workflows.
• Experience in designing and interpreting A/B tests, building hypotheses, and turning findings into actionable strategies.
• Ability to analyze Marginal EBITDA (M.E.) and make assertive, data-led budget allocation decisions.
• Assertive decision-making with a balance of analytical depth and business judgment.
• Proactive problem-solver who anticipates challenges and acts before issues escalates.
• Passion for experimentation and continuous improvement through structured testing and learning culture.