Influencer Marketing Specialist

Pt. Kahatex Rancaekek; Jawa Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading textile manufacturer in Indonesia is seeking an Influencer Marketing Specialist to develop PR and brand communication strategies. The role involves building media relationships, managing influencer collaborations, and supporting marketing initiatives. Candidates should have experience in PR or marketing communications, strong organizational skills, and knowledge of fashion trends. Fluency in English is required, along with a willingness to work on-site in Bandung (Rancaekek).

Qualifications

• Years in PR, marketing communications, or brand strategy.
• Strong network with media, influencers, and communities.
• Excellent communication, organizational, and presentation skills.
• Experience in outreach, sponsorships, and influencer/KOL management.
• Knowledge of PR tools, digital communication, and fashion/lifestyle trends.
• English proficiency and willingness to work on-site.

Responsibilities

• Develop and execute PR, community, and brand communication strategies.
• Build relationships with media, influencers, KOLs, and community leaders.
• Lead press releases, campaigns, activations, and storytelling.
• Manage influencer/KOL collaborations, sponsorships, and partnerships.
• Support the marketing team with creative concepts and brand narratives.
• Monitor industry trends and plan brand activations.

Skills

PR experience

Media relationships

Communication skills

Influencer management

Knowledge of fashion trends

Job description

Company Description

PT. Kahatex is one of the largest integrated textile manufacturers in Southeast Asia, headquartered in Bandung, Indonesia. Established in 1979, the company has grown into a fully integrated textile operation with spinning, weaving, knitting, dyeing, finishing, and garment production facilities.

Building on decades of expertise and commitment to quality, PT. Kahatex has expanded into fashion and lifestyle through Gru Wear, its athleisure brand that combines comfort, performance, and style. Gru Wear reflects Kahatex's innovation in textiles, delivering modern, functional, and trend-conscious apparel designed for dynamic lifestyles.

As a part of PT. Kahatex, Gru Wear benefits from world-class textile capabilities and a strong foundation in sustainability and continuous improvement. This synergy allows Gru Wear to serve both domestic and international markets with high-quality athleisure collections, while also providing excellent career opportunities for professionals who seek growth, creativity, and long-term development in a dynamic fashion environment.

Responsibilities

• Develop and execute PR, community, and brand communication strategies.
• Build relationships with media, influencers, KOLs, and community leaders.
• Lead press releases, campaigns, activations, and storytelling.
• Manage influencer/KOL collaborations, sponsorships, and partnerships.
• Support the marketing team with creative concepts and brand narratives.
• Monitor industry trends and plan brand activations (launches, collaborations, events).

Qualifications

• years in PR, marketing communications, or brand strategy.
• Strong network with media, influencers, and communities.
• Excellent communication, organizational, and presentation skills.
• Experience in outreach, sponsorships, and influencer/KOL management.
• Knowledge of PR tools, digital communication, and fashion/lifestyle trends.
• English proficiency and willingness to work on-site in Bandung (Rancaekek).

How to Apply

• If you are interested in this position, please apply via LinkedIn, or send your CV and personal data directly to:
• Email Subject: Influencer MKT Specialist - (Full Name)

Only shortlisted candidates who meet the criteria will be invited for an interview via email.