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Pt Alexa Mulia Abadi; Jawa Barat; On-site; IDR 700,000,000 - 1,100,000,000; Full time

Job summary

Unilever is seeking Foods ID Head of Integrated Demand, Media & Insights in Jakarta to unite consumer and market insights with media and digital commerce. You will lead a senior team, setting growth strategies aligned with brand priorities and retailer plans, in a role reporting to the Foods Indonesia Head of Marketing.

The position requires a track record of 12+ years in marketing/insights within FMCG, strong leadership, and fluency in Bahasa Indonesia and English.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, Psychology, Communications or related discipline.
• Typically 12+ years of progressive experience across marketing, media, consumer and market insights, digital commerce or related disciplines.
• Proven leadership integrating multiple capabilities and influencing enterprise or business-unit strategy at senior-leadership level.
• Deep understanding of consumer behaviour, brand building, market and shopper research, media planning, digital platforms, retail media and digital commerce.
• Strong strategic, analytical and commercial acumen with ability to synthesize data into growth choices across the journey.
• Experience designing holistic media plans, investment approaches and measurement disciplines across online and offline channels.
• Proven ability to lead agencies, technology and data partners, manage budgets, and drive governance and responsible marketing.
• Excellent storytelling, communication, influencing and stakeholder-management skills, including confidence presenting recommendations to senior stakeholders.
• Strong people leadership, coaching, learning agility and comfort navigating ambiguity and fast-changing landscapes; proficiency in Bahasa Indonesia and English.

Responsibilities

• Lead the integrated Media, Commerce and Consumer & Market Insights agenda for Foods Indonesia, translating priorities into a connected growth strategy.
• Partner with the General Manager and Marketing leadership to turn insights into clear strategic choices and growth opportunities.
• Own the holistic media strategy, investment framework and planning principles across online and offline platforms.
• Connect brand building with digital commerce by aligning media, content, digital shelf, activation and retail-media plans.
• Establish integrated measurement, research and learning programmes across brand, media and commerce to optimize investments and inform decisions.
• Build partnerships with brand teams, finance, digital & technology, regional/global experts, retailers and agencies to improve delivery quality.
• Lead agency governance and develop a high-performing team across media, commerce and insights.

Skills

Leadership

Strategic thinking

Stakeholder management

Budget management

People leadership

Education

Bachelor's degree in Marketing

Postgraduate qualification

Job description

Foods ID Head of Integrated Demand, Media & Insights

Earlier this year, Unilever announced an agreement to combine its Foods business with McCormick & Company, creating a scaled global flavour powerhouse. The proposed combination would bring together iconic Foods brands, including Hellmann's and Knorr, with McCormick's portfolio to create a global leader across spices, seasonings, condiments and complementary food categories, supported by strong retail and foodservice platforms. McCormick brings more than 135 years of heritage, a presence in 150+ countries and territories, and a portfolio of trusted brands. The transaction remains subject to regulatory approvals and other customary closing conditions, with completion estimated for mid-2027.
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.

Function: Marketing
Job title: Foods ID Head of Integrated Demand, Media & Insights
Reporting to: Foods Indonesia Head of Marketing

Role Purpose
The Foods Indonesia Foods ID Head of Integrated Demand, Media & Insight is the enterprise leader connecting consumer and market insight, media, and digital commerce to accelerate profitable growth across the Foods portfolio. The role sets an integrated demand-generation agenda, translates evidence into clear growth choices, and ensures brand, media and commerce plans work together across the consumer and shopper journey. As a senior Marketing leader, the role builds strong capabilities, agency partnerships and measurement disciplines, so investment decisions are consumer-led, commercially grounded and accountable for impact.

• Lead the integrated Media, Commerce and Consumer & Market Insights agenda for Foods Indonesia, translating business and brand priorities into a connected growth strategy across channels and platforms.
• Partner with the General Manager and Marketing leadership to turn consumer, shopper, customer, category, competitor and cultural intelligence into clear strategic choices and growth opportunities.
• Own the holistic media strategy, investment framework and planning principles across online and offline platforms, ensuring resources are focused on the strongest growth opportunities.
• Connect brand building with digital commerce by aligning media, content, digital shelf, customer activation and retail-media plans to improve discovery, consideration, conversion and repeat purchase.
• Establish integrated measurement, research and learning programmes across brand, media and commerce, using multiple data sources to optimize investment and guide senior-level decisions.
• Build strong partnerships with brand teams, Customer Development, Finance, Digital & Technology, regional and global experts, media owners, retailers, platforms and external agencies to improve delivery quality and business impact.
• Lead agency governance and a high-performing team across media, commerce and insights, strengthening accountability, functional mastery, budget discipline, succession depth, responsible marketing, data privacy, brand safety and policy compliance.

• Bachelor's degree in Marketing, Business, Economics, Statistics, Psychology, Communications or a related discipline; postgraduate qualification is an advantage.
• Typically 12+ years of progressive experience across marketing, media, consumer and market insights, digital commerce, customer development or related disciplines, preferably in FMCG or a complex consumer business.
• Proven leadership integrating multiple capabilities and influencing enterprise or business-unit strategy at senior-leadership level.
• Deep understanding of consumer behaviour, brand building, market and shopper research, media planning, digital platforms, retail media and digital commerce.
• Strong strategic, analytical and commercial acumen, with the ability to synthesize quantitative and qualitative data into clear growth choices across the consumer and shopper journey.
• Experience designing holistic media plans, investment approaches and measurement disciplines across online and offline channels, with strong optimization mindset.
• Proven ability to lead agencies, technology and data partners, manage significant budgets, and drive high standards of governance, delivery and responsible marketing.
• Excellent storytelling, communication, influencing and stakeholder-management skills, including confidence presenting recommendations and constructively challenging senior stakeholders.
• Strong people leadership, coaching, learning agility and comfort navigating ambiguity, emerging technology and fast-changing consumer, media and commerce landscapes; professional proficiency in Bahasa Indonesia and English.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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Job Category: Marketing
Job Type: Full time
Industry:

Location: Jakarta Utara