Head of Marketing Strategy & Event - Multifinance

Wirehire; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading multifinance company in Indonesia is seeking a Head of Marketing Strategy & Event to lead marketing direction and execute impactful events. The successful candidate will drive brand growth, collaborate with teams, and manage marketing budgets while ensuring alignment with business objectives. A Bachelor's degree and a minimum of 6 years in marketing leadership, particularly in financial services, are essential for this role.

Qualifications

• Minimum 6 years of experience in marketing leadership and event management.
• Proven ability to manage multiple projects and deadlines.
• Financial acumen with budget control and ROI measurement.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Plan and execute corporate and promotional events.
• Collaborate with sales, product, and digital teams.

Skills

Strategic thinking

Leadership

Project management

Communication skills

Stakeholder management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

CRM tools

Marketing analytics tools

Event management tools

Job description

Position: Head of Marketing Strategy & Event
Location: Central Jakarta, Indonesia

Company Overview:

Our client is a leading company in the multifinance industry in Indonesia, providing innovative financing solutions and maintaining strong partnerships across various business sectors. The company continues to expand its market presence through customer-focused services, digital transformation, and strategic brand development initiatives.

Position Summary:

The Head of Marketing Strategy & Event is responsible for leading the overall marketing direction, driving brand growth, and ensuring effective communication strategies that support business objectives. This position plays a key role in aligning marketing strategies with business goals and implementing high-impact events and campaigns that strengthen the companys positioning in the financial services market.

Key Responsibilities:

1. Marketing Leadership & Strategy

• Develop and implement comprehensive marketing strategies to support business growth and financing portfolio expansion.
• Lead the marketing team in planning and executing integrated campaigns across multiple channels.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
• Strengthen the companys brand positioning through consistent messaging, storytelling, and customer engagement.

2. Event Management & Execution

• Plan and execute a portfolio of corporate and promotional events such as product launches, dealer gatherings, partner conventions, and brand activations.
• Oversee the end-to-end event process from concept development and budgeting to execution and evaluation.
• Ensure all events enhance brand awareness, generate leads, and contribute to business targets.

3. Marketing & Business Alignment

• Collaborate closely with sales, product, and digital teams to ensure marketing and event initiatives are aligned with business objectives.
• Leverage events and campaigns to drive customer acquisition, retention, and loyalty.
• Develop post-event analysis and lead management strategies to optimize ROI and conversion rates.

4. Client & Stakeholder Engagement

• Build and maintain strong relationships with key business partners, dealers, and stakeholders.
• Ensure all marketing and event activities reflect the companys brand values and service excellence.
• Serve as the primary liaison between internal departments, management, and external agencies/vendors.

5. Team Leadership & Development

• Lead, mentor, and motivate the marketing and event teams to achieve performance goals.
• Foster a collaborative, creative, and results-oriented culture within the department.
• Conduct regular performance reviews and identify opportunities for team development.

6. Budget Management & Performance Tracking

• Develop and manage marketing and event budgets, ensuring effective allocation and cost efficiency.
• Monitor and evaluate campaign and event ROI, adjusting strategies to achieve maximum impact.
• Prepare regular reports for management on marketing performance, event outcomes, and brand metrics.

Qualifications:

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 6 years of experience in marketing leadership and event management, preferably within the multifinance, banking, or financial services industry.
• Strong strategic thinking and leadership skills with hands-on project management experience.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent communication, negotiation, and stakeholder management skills.
• Proficiency in CRM, marketing analytics, and event management tools.
• Financial acumen with experience in budget control and ROI measurement.