As the Head of Marketing & Communication, you will lead the company’s marketing and communication strategy to increase brand awareness, expand market share, and strengthen relationships with customers and business partners. You will be responsible for managing the marketing and communication team and executing effective and innovative campaigns in the IT industry.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Minimum 10 years of experience in marketing and communications, with at least 3 years in a leadership role
- Proven track record in strategic marketing, event management, brand building, and campaign execution
- Excellent communication, leadership, and project management skills.
- Demonstrated ability to lead, mentor, and manage a high-performing marketing and communications team
- Strong understanding of digital marketing (Google Ads, Meta Ads, SEO/SEM), social media, content strategy, and analytics tools
- Proven track record of developing and executing successful B2B marketing strategies that drive measurable business growth, sales pipeline, and brand awareness.
- Proven experience in budget development, fiscal management, and resource allocation for marketing initiatives.
- Demonstrated success in managing corporate events and industry activations and ensuring a positive ROI
- Experience in the B2B Technology, IT Solutions, IT Infrastructure, or System Integrator industry is highly desirable
Responsibilities
- Develop and implement integrated marketing and communication strategies aligned with company business goals
- Lead event management initiatives, including tech conferences, product launches, and client workshops
- Drive brand awareness, lead generation, and customer engagement across digital and traditional channels
- Oversee all B2B demand generation efforts, ensuring a healthy and consistent flow of qualified leads for the Sales team.
- Manage and maintain the company's website, social media presence, and digital channels, leveraging SEO/SEM best practices.
- Oversee internal and external communications, including PR, media relations, and executive messaging
- Collaborate with cross-functional teams including Sales, Product, and HR to ensure consistent messaging
- Analyze market trends and campaign performance to optimize marketing ROI
- Collaborate closely with cross-functional teams (Sales, Technical, Product, Helpdesk) to conduct customer satisfaction surveys.
- Manage external agency relationships and marketing vendors to ensure quality and cost-effectiveness
- Report regularly to the Director on marketing performance, key metrics, and strategic initiatives.
- Mentor and grow the marketing team, fostering a culture of creativity and accountability
PT InfraCom Technology (ICT) was founded in December 2006 to provide our customers with the best of breed solutions by combining our renowned Professional Services with best of breed products from world class Partners like Oracle, Symantec, HDS, HP, and FalconStor.