Head of Marketing

PT Otewe Maju Bersama; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A growing F&B company in Jakarta is seeking a Marketing Manager to develop and execute marketing strategies for its brand. The role involves leading a team, executing brand campaigns, and analyzing market trends. Candidates should have a Bachelor’s degree and at least 3 years in marketing leadership with a focus on F&B, retail, or consumer goods. Join us to strengthen our brand and grow together!

Qualifications

• Minimum 3 years of experience in marketing leadership, preferably in F&B, retail, or consumer goods.
• Proven track record of leading successful brand campaigns and driving measurable business growth.
• Strong understanding of both offline brand activation and digital marketing.

Responsibilities

• Develop and execute the overall marketing strategy for Tahu Go.
• Lead, mentor, and manage the marketing team.
• Plan and manage brand campaigns, product launches, and promotional activities.

Skills

Leadership

Digital marketing

Brand strategy

Communication skills

Analytical skills

Education

Bachelor’s degree in Marketing, Business, Communications or related

Job description

Responsibilities

• Develop and execute the overall marketing strategy for Tahu Go, across offline and digital channels.
• Lead, mentor, and manage the marketing team (brand, content, social media, design, and activation).
• Plan and manage brand campaigns, product launches, and promotional activities to strengthen brand awareness and drive sales growth.
• Analyze market trends, customer insights, and competitors to identify growth opportunities.
• Build and maintain relationships with media, agencies, and brand partners.
• Oversee digital marketing initiatives, including social media, influencer partnerships, paid ads, and performance marketing.
• Manage marketing budgets and ensure ROI on all marketing spend.
• Collaborate with operations, sales, and franchise teams to ensure brand consistency across all touchpoints.
• Monitor brand performance and provide regular reports and insights to management.
• Prepare and present weekly and monthly marketing performance reports.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3 years of experience in marketing leadership, preferably in F&B, retail, or consumer goods.
• Proven track record of leading successful brand campaigns and driving measurable business growth.
• Strong understanding of both offline brand activation and digital marketing.
• Excellent leadership, communication, and analytical skills.
• Creative, energetic, and passionate about local brands and food culture.
• Able to work in a fast‑paced, entrepreneurial environment.

Company Overview

Otewe Maju Bersama is a fast growing F&B company known for its unique and fresh concept. It already has outlet branches all over Indonesia and is planning to grow even bigger with the addition of new brands and concepts. We need you to make our team more solid and better. Let's grow together!