HEAD OF MARKETING

PT DHANAJAYA BOGAINDO; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading food and beverage company in Indonesia seeks a dynamic Head of Marketing to lead branding efforts across multiple brands. This role involves developing brand strategies, managing campaigns, and analyzing market performance. Ideal candidates will have strong experience in brand marketing and excellent communication skills in English and Bahasa. The position promises an exciting opportunity in a fast-paced environment.

Qualifications

• Proven experience in developing and managing successful brands, especially in brand marketing roles within the F&B or restaurant sector.
• Able to handle multiple brands and projects simultaneously.
• Able to communicate effectively in English and Bahasa.
• Team player with leadership qualities.
• Highly creative and able to translate ideas into results.

Responsibilities

• Develop and execute brand strategies to grow brand presence, increase awareness, and drive revenue.
• Create and lead creative marketing campaigns, digital initiatives, and customer engagement strategies.
• Analyze customer acquisition journeys and develop strategies to increase traffic and conversion.
• Manage multiple brands simultaneously, ensuring each brand has a distinct and strong market presence.
• Monitor and report on brand performance using analytics and market research.
• Oversee and work with Design Team to develop successful communication tools.
• Oversee customer loyalty programmers, website and social media.

Skills

Brand development

Creative marketing

Team leadership

Effective communication

Job description

"We are looking for a dynamic, strategic, and creative Head of Marketing to lead our branding and marketing efforts across multiple well-known and emerging F&B brands. If you have experience growing strong lifestyle or culinary brands and thrive in a fast-paced environment, we’d love to meet you"

Responsibilities

• Develop and execute brand strategies to grow brand presence, increase awareness, and drive revenue.
• Create and lead creative marketing campaigns, digital initiatives, and customer engagement strategies (Examples: customer loyalty strategies, product launches, promo campaigns and events).
• Analyze customer acquisition journeys and develop strategies to increase traffic and conversion (offline & online).
• Manage multiple brands simultaneously, ensuring each brand has a distinct and strong market presence.
• Monitor and report on brand performance using analytics and market research.
• Oversee and work with Design Team to develop successful communication tools.
• Oversee customer loyalty programmers, website and social media.

Qualifications

• Proven experience in developing and managing successful brands, especially in brand marketing roles within the F&B or restaurant sector.
• Able to handle multiple brands and projects simultaneously.
• Able to communicate effectively in English and Bahasa.
• Team player with leadership qualities.
• Highly creative and able to translate ideas into results.