Head Of Growth, Consumer & Digital Payments

Siloam Hospitals Group; Bekasi; On-site; IDR 900,000,000 - 1,300,000,000; Full time

Job summary

Siloam Hospitals Group is seeking a National Head of Sales for Digital Payment & Point-of-Sale to oversee Indonesia-wide sales, distribution, and merchant acquisition. The role requires driving multi-channel strategies, managing distributor networks, and coordinating with marketing, product, and finance teams to accelerate merchant adoption of Cloud Speaker and miniPOS solutions.

The ideal candidate will bring 10+ years in senior sales leadership, experience in FMCG or fintech ecosystems, and a

Qualifications

• Bachelor's degree in business, economics, marketing, or related commercial discipline.
• Minimum 10 years of national sales leadership experience with large-scale distribution.
• Experience in FMCG, fintech hardware distribution, payment terminals, or merchant acquisition.
• Proven track record building nationwide distribution networks from scratch.
• Strong KPI governance, sales planning, and territory management skills.
• Experience leading nationwide field sales teams and high-volume merchant acquisition.

Responsibilities

• Build and lead a nationwide sales organization focused on merchant acquisition and hardware distribution expansion.
• Design regional territory strategies and multi-tier distributor frameworks across Indonesia.
• Develop and manage sales pipelines across MT, GT, wholesalers, sub-distributors, and field agents.
• Establish KPI governance and monitor regional sales performance with structured reporting.
• Drive nationwide sales growth, merchant penetration, and territory expansion initiatives.
• Coordinate with Marketing, Product Development, and Finance to optimize launches and promotions.
• Manage distributor relationships, pricing, margins, and governance.
• Monitor competitor activity and market trends to inform strategy.
• Deliver executive-level pipeline reporting to senior leadership.
• Travel extensively to support distributor onboarding, audits, and regional expansion.

Skills

National sales leadership

Merchant acquisition

Territory planning

Distributor management

KPI governance

Multi-channel sales

Education

Bachelor's Degree in Business Administration

Job description

National Head of Sales (Digital Payment & Point-of-Sale)

This role requires the candidate to work in Cipondoh, Tangerang, Indonesia.

Client Overview
Our client is an Indonesian fintech company specializing in merchant payment solutions, smart POS ecosystems, and digital transaction technologies for SMEs and retail merchants. Established in 2019, the company has rapidly expanded its market presence through integrated payment applications, Cloud Speaker products, and miniPOS solutions designed to accelerate financial accessibility and merchant digitalization across Indonesia.

Backed by strategic regional technology partnerships and international fintech expertise from Indonesia, China, Hong Kong, and Singapore, the company is currently entering an aggressive nationwide expansion phase focused on building large-scale merchant distribution networks and strengthening Indonesia's digital payment ecosystem.

Job Role
The Head of Sales is a senior commercial leadership position responsible for building and leading the company's nationwide sales, distribution, and merchant acquisition infrastructure across Indonesia. This role will oversee regional territory planning, distributor network expansion, multi-channel sales execution, and KPI governance to maximize product penetration for Cloud Speaker and miniPOS solutions.

Operating with high autonomy, the successful candidate will act as the company's primary commercial architect, driving nationwide business growth through FMCG-style distribution strategies, aggressive territory expansion, and structured sales performance management while coordinating closely with marketing, finance, and product development teams.

Key Responsibilities

• Build, structure, and lead a nationwide sales organization focused on merchant acquisition and hardware distribution expansion.
• Design and implement regional territory strategies and multi-tier distributor frameworks across Indonesia.
• Develop and manage sales pipelines across Modern Trade (MT), General Trade (GT), wholesalers, sub-distributors, and field agent channels.
• Establish measurable KPI governance systems and monitor regional sales performance through structured reporting frameworks.
• Drive nationwide sales growth, merchant penetration, and territory expansion initiatives.
• Coordinate closely with Marketing, Product Development, and Finance teams to optimize product launches and promotional campaigns.
• Manage distributor relationships, pricing structures, sales margins, and commercial governance activities.
• Monitor competitor activities, market developments, and merchant behavior trends to support strategic decision-making.
• Deliver executive-level pipeline reporting and business performance updates directly to senior leadership teams.
• Travel extensively across Indonesia to support distributor onboarding, sales audits, customer engagement, and regional business expansion activities.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Economics, Management, or related commercial disciplines.
• Minimum 10 years of professional experience with strong exposure to national sales leadership and large-scale distribution management environments.
• Proven background operating at Head of Sales, National Sales Manager, Commercial Director, or equivalent leadership level.
• Strong experience within FMCG, fintech hardware distribution, payment terminal ecosystems, merchant acquisition, or high-volume commercial distribution industries.
• Demonstrated success building nationwide distribution networks and scaling territory-based sales infrastructures from scratch.
• Deep understanding of Modern Trade (MT), General Trade (GT), wholesalers, field agents, and multi-layer distributor ecosystems.
• Strong KPI governance, sales performance management, and nationwide territory planning capabilities.
• Experience managing nationwide field sales teams and high-volume merchant acquisition operations