Head of Digital

PT Apex Nusantara Indo; Jakarta Selatan; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading delivery services company in Indonesia is seeking a skilled professional to manage its delivery business and develop CRM strategies. This role involves working closely with marketing to engage customers, drive sales, and optimize digital marketing efforts. Candidates should have a Bachelor’s/Master’s degree in business or related field with proven experience in digital marketing, team management, and campaign optimization. Proficiency in Microsoft Office and strong communication skills are essential.

Qualifications

• Experience in digital/CRM with team management experience.
• Comfortable with numbers, budget & planning.
• Good command of English; Bahasa would be a plus.

Responsibilities

• Manage the Company's delivery business and establish key metrics.
• Define plans and strategies for in-house delivery and 3rd party aggregators.
• Establish CRM strategies to retain customers and increase loyalty.

Skills

Team management

Media strategy

Performance analytics

Campaign optimization

Advanced communication

Budgeting

Education

Bachelor's/Master's degree in business or related field

Tools

Microsoft Office

Job description

Responsibilities

• Manage the Company's delivery business, this include Establish key metrics to drive growth of Company's delivery business
• Define plans and strategies to grow both in-house delivery and 3rd party aggregators, working closely with marketing through innovative campaigns to engage, inform and motivate, as a result drive sales and grow the brand
• Planning and delivering CRM strategies across the organization to retain existing customers and increase brand loyalty
• Establishing the CRM and business rules that will work seamlessly across the business and capture crucial information along the sales funnel
• Ensuring the guest database is segmented according to business needs, e.g. customer lifecycle, daypart, product, etc. for targeted marketing activities
• Establish key metrics to drive app installs and growth of Company's user base
• Understanding Company's CRM strategy globally and adapting to the local context , including managing various stakeholders end-to-end, including internal teams, app developers, agencies, and regional counterparts
• Research new technologies and keep the company at the forefront of digital marketing
• Develop a performance multi-channel media strategy to achieve revenue and brand goals including optimizing performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social)
• Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
• Manage implementation, tracking and measurement of campaigns, on time and within budget
• Complete competitor bench marking for promotional activity and report regularly to key stakeholders

Requirements

• Bachelor's/ Masters degree in business or related field
• Past experience working in digital/ CRM with team management experience
• Good experience on media strategy, performance analytics and campaign optimization
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Advanced communication and interpersonal skills
• Comfortable with numbers, budget & planning, metrics, spreadsheets
• Good command of English, Bahasa would be a plus
• Skilled in budgeting and planning
• Ability to present and express ideas and information clearly and concisely in a manner appropriate to the audience, whether orally or in writing; ability to establish effective working relationships among team members
• Eager to work in a creative and collaborative environment