Head of Commercial - Fashion Retail (Bandung)

PT Talenta Eksekutif Asia; Margahayu; On-site; IDR 1.331.779.000 - 1.997.670.000; Full time

Job summary

A leading lifestyle brand company in Bandung is seeking a Head of Commercial to steer sales and channel performance. This senior role involves managing offline and online sales across domestic and international markets, as well as spearheading expansion initiatives in Singapore, Malaysia, and the Philippines. Candidates should possess a minimum of two years' experience in commercial leadership and strong strategic, analytical, and leadership skills.

Qualifications

• Minimum 2 years of experience in a commercial leadership role, equivalent to Head of Sales.
• Proven experience in managing both offline retail and online sales channels.
• Business-level proficiency in English, both spoken and written.

Responsibilities

• Lead omnichannel commercial strategy across offline and online channels.
• Manage and drive performance for both offline and online sales operations.
• Oversee store expansion in Southeast Asia including market analysis and rollout strategy.

Skills

Strategic thinking

Analytical skills

Leadership

Negotiation

Relationship management

Education

Bachelor's degree in Marketing, Business, Management, or related field

Job description

This role requires the candidate to work in Bandung, Indonesia.

Client Overview

Our client is an Indonesian lifestyle company established in 2009, recognized for creating some of the country’s most popular and design-driven bag brands. With deep roots in fashion and urban mobility, the company has positioned itself as a key player in the local accessories market, delivering innovative, functional, and stylish products that cater to the evolving needs of modern consumers. Combining creativity with craftsmanship, the company offers products that appeal to diverse lifestyles—from youthful, fashion-forward audiences to professionals seeking practical solutions for technology, commuting, and travel. Supported by a strong omnichannel presence spanning retail stores, online platforms, and marketplaces, and headquartered in Bandung, the company continues to strengthen its national reach and influence within Indonesia’s growing fashion and accessories industry.

Job Role

Our client is seeking a strategic and commercially driven Head of Commercial to lead the sales and channel performance of its well-known lifestyle brands. This senior leadership position will oversee both offline and online sales operations across domestic and international markets, driving revenue growth, brand expansion, and omnichannel excellence. The role will manage two key business leaders — one responsible for offline retail operations across multiple regions, and another overseeing digital business across leading e‑commerce platforms in Southeast Asia — ensuring alignment, operational efficiency, and cohesive commercial strategies.

As part of the company’s regional growth roadmap, the Head of Commercial will also spearhead new store development and market entry initiatives in Singapore, Malaysia, and the Philippines. This includes overseeing market analysis, retail planning, and cross‑border coordination to establish a strong regional presence. The position calls for a forward‑thinking leader capable of balancing strategic foresight with hands‑on commercial execution to accelerate sustainable business growth.

Key Responsibilities

• Lead Omnichannel Commercial Strategy: Formulate and implement integrated commercial strategies across offline and online channels, ensuring alignment with brand goals and revenue targets.
• Oversee Sales Operations (Offline & Online): Manage and drive performance for both offline retail (including stores in Sumatra and Balikpapan) and online channels (Shopee SG, MY, PH), optimizing for growth and profitability.
• Regional Retail Expansion: Lead planning and execution for the company’s offline store expansion in Southeast Asia, specifically in Singapore, Malaysia, and the Philippines, including market analysis, rollout strategy, and operational readiness.
• Team Leadership & Development: Directly oversee and guide two business leads: one for offline retail and one for digital commerce. Provide clear direction, performance management, and professional development support.
• Channel Optimization & Coordination: Ensure cross‑channel integration, smooth coordination between digital and offline operations, and unified customer experience across all touchpoints.
• Sales Performance Management: Monitor and analyze sales performance by channel, location, and campaign. Identify trends and adjust strategies to maximize revenue and conversion.
• Pricing & Promotions Strategy: Develop adaptive, data‑driven pricing and promotional strategies to drive sales, protect margins, and respond to market conditions.
• Cross‑Functional Collaboration: Work closely with marketing, supply chain, and product teams to ensure that commercial initiatives align with brand strategy, product availability, and customer needs.
• Marketplace & Partner Management: Build and maintain strong relationships with strategic partners and marketplace platforms, ensuring smooth operations, visibility, and commercial success.
• Innovation & Business Development: Identify new revenue streams, digital initiatives, or business model enhancements (e.g., loyalty programs, bundling, or region‑specific offers) to strengthen the company’s competitive position.

Candidate Requirements

• Education: Minimum Bachelor’s degree in Marketing, Business, Management, or any related field.
• Experience:
  • Minimum 2 years of experience in a commercial leadership role, equivalent to Head of Sales.
  • Proven experience in managing both offline retail and online sales channels, including marketplace operations (e.g., Shopee) and direct‑to‑consumer platforms.
  • Hands‑on experience in leading teams across multiple business units, including regional or multi-location retail operations.
  • Experience with cross‑border e‑commerce or Southeast Asia market expansion is a strong advantage.
• Language Skills: Business‑level proficiency in English, both spoken and written.
• Professional Skills:
  • Strong strategic and analytical thinking, with the ability to interpret sales data and translate insights into action.
  • Excellent leadership and team development skills; capable of guiding and motivating cross‑functional teams.
  • Deep understanding of omnichannel customer behavior, channel integration, and campaign execution.
  • Strong negotiation and relationship management skills, particularly in working with marketplace platforms, retail partners, and distributors.
• Personal Attributes: Results‑oriented, organized, and adaptable to changing market demands and fast‑paced environments.

Job Code: #380