Head of Branding

Wirehire; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A fast-growing F&B startup in Jakarta is seeking an experienced Head of Branding. The ideal candidate will have over 3 years of branding experience, particularly within the food and beverage industry, and demonstrated success in leading brand development. This role involves creating brand strategies, overseeing brand identity, and leading a high-performing team to drive market success.

Qualifications

• Minimum of 3 years of branding experience, particularly in the F&B industry.
• Strong background in leading brand development and campaigns.
• Experience in conducting market research and analysis.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives.
• Lead the creation and evolution of the brand identity.
• Conduct market research to identify consumer preferences.
• Drive successful launch of new brands or initiatives.
• Build and lead a high-performing branding team.

Skills

Brand development

Strategic thinking

Creative thinking

Excellent communication skills

Leadership skills

Education

Bachelor's degree in Marketing

Advanced degree in related field

Job description

We assisting our client in seeking an experienced and dynamic Head of Brandingto join a fast-growing F&B startup. The ideal candidate will have a minimum of 3 years of branding experience, with a strong background in the food and beverage industry. Proven success in leading brands is a significant plus. This role will play a crucial role in developing and executing marketing strategies that drive brand awareness, customer acquisition, and overall business growth.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives.
• Lead the creation and evolution of the brand identity, including visual elements and messaging.
• Conduct market research to identify trends, consumer preferences, and competitive landscape.
• Drive successful launch of new brands or rebranding initiatives, overseeing execution.
• Build and lead a high-performing branding team, fostering a collaborative work environment.
• Collaborate with marketing and operations teams to integrate branding strategies into campaigns.
• Manage the branding budget, ensuring efficient allocation of resources for strategic goals.
• Proven experience leading brand development in the F&B industry, including building brands from zero

Qualifications

• Bachelor's degree in Marketing, Business, or related field; advanced degree is a plus.
• Strategic thinker with the ability to translate ideas into actionable plans.
• Strong creative and conceptual thinking skills for developing innovative brand solutions.
• Excellent verbal and written communication skills for effective stakeholder communication.
• Demonstrated leadership skills with the ability to inspire and motivate a team.

If you are a results-driven marketing professional with a passion for the F&B industry and a proven ability to lead successful brand campaigns, we invite you to apply and be a key player in shaping the success of our startup.