Growth Lead, MSME Growth & Acquisition

BukuWarung; Daerah Khusus Ibukota Jakarta; Hybrid; IDR 150.000.000 - 200.000.000; Full time

Job summary

A dynamic financial technology startup in Jakarta is seeking a marketing strategist to develop and implement integrated marketing plans. The ideal candidate will have 4-6 years of experience, proficiency in Bahasa and advanced English, and hands-on knowledge of Google/Facebook Ads Manager. This role involves aligning cross-functional teams, improving channel performance metrics, and enhancing user engagement through innovative retention campaigns.

Qualifications

• 4-6 years of experience in marketing.
• Experience in a fast-paced, high growth startup environment.
• Ability to create engaging retention campaigns.

Responsibilities

• Develop integrated marketing plans with cross-functional teams.
• Use measurement tools to improve channel performance.
• Analyze initiative results to enhance processes.
• Align with Operations, Product, and Revenue teams.

Skills

Google/Facebook Ads Manager

Retention campaign creation

Bahasa proficiency

Advanced English

Merchant acquisition programs

Tools

AppsFlyer

MoEngage

Amplitude

Job description

A dynamic financial technology startup in Jakarta is seeking a marketing strategist to develop and implement integrated marketing plans. The ideal candidate will have 4-6 years of experience, proficiency in Bahasa and advanced English, and hands-on knowledge of Google/Facebook Ads Manager. This role involves aligning cross-functional teams, improving channel performance metrics, and enhancing user engagement through innovative retention campaigns.