Group Head, Content Planning

wpp media; Indonesia; On-site; IDR 1,250,223,254 - 1,607,429,898; Full time

Job summary

WPP Media, located in Indonesia, is seeking a Group Head, Content Planning to spearhead the strategic planning and execution of local and regional digital content campaigns. This critical role requires a commercially-minded individual adept at ensuring seamless delivery and driving results against client KPIs.

The ideal candidate will have a proven track record in digital marketing with 8-10 years of experience, coupled with strong leadership and project management skills. Join WPP Media and collaborate with premier brands to innovate and deliver impactful digital content campaigns.

Qualifications

• 8-10 years in digital marketing, with strong experience in content planning, social media, and influencer marketing.
• Strong understanding of social media platforms like TikTok, Instagram, Facebook, and YouTube.
• Strong project management skills to lead multiple workstreams.
• Excellent verbal and written communication skills.
• Ability to lead by example and motivate others.
• Process-driven mindset with excellent time management skills.
• Proficiency in Microsoft Office and adaptability to new tools.
• Ability to work independently with minimal supervision.

Responsibilities

• Lead the planning and development of digital content campaigns.
• Partner with various teams for smooth campaign planning.
• Oversee multiple projects, ensuring timelines and budgets are met.
• Monitor and analyze campaign performance data for recommendations.
• Prepare detailed reports highlighting key metrics and insights.
• Stay updated on trends in digital and influencer marketing.
• Manage influencer relationships for campaign engagement.
• Guide junior team members and share best practices.

Skills

Digital marketing experience

Content planning

Social media proficiency

Project management

Communication skills

Team collaboration

Attention to detail

Technical proficiency

Autonomy

Tools

Microsoft Office (Word, Excel, PowerPoint)

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Overview

We are seeking a Group Head, Content Planning who will be responsible for leading the strategic planning, development, and execution of local and regional digital content campaigns for WPP Media. This role requires a highly organised, commercially minded, and self‑driven individual who can guide campaign direction, ensure seamless delivery, and drive measurable results against client KPIs. Strong leadership, attention to detail, strategic thinking, and a proactive mindset are essential to the success of our digital content initiatives.

Reporting of the Role

This role reports to: Partner.

3 Best Things About the Job

• Dynamic and engaging work environment – no two days are the same, keeping you challenged and motivated. You’ll collaborate closely with media agencies, content planning teams, clients, content creators, digital publishers, and media partners across a wide range of content and influencer campaigns.
• Exposure to cutting‑edge marketing – dive into the exciting and rapidly evolving world of data‑driven content, social, and influencer marketing, gaining exposure to the latest industry trends, strategies, and innovations.
• Collaborate with multinational brands – work with renowned multinational brands under the WPP Media portfolio, playing a key role in shaping and delivering high‑impact digital and social content campaigns.

In This Role, Your Responsibilities Include

• Content Planning & Strategy – Lead the planning and strategic development of local and regional digital content campaigns to ensure they meet business objectives and client KPIs. Continuously identify opportunities to enhance campaign impact, efficiency, and effectiveness.
• Stakeholder Leadership – Partner with brand teams, agency planners, content creators, digital publishers, media vendors, and internal teams to ensure smooth campaign planning and implementation.
• Project Leadership – Oversee multiple projects simultaneously, ensuring timelines, budgets, and deliverables are met. Proactively identify and resolve issues throughout the campaign lifecycle to maintain smooth operations. Conduct thorough reviews and quality checks of all content and materials before publication. Utilize digital tools and platforms for campaign planning, performance tracking, and reporting.
• Performance Analysis – Monitor and analyze campaign performance data, turning insights into actionable recommendations for optimization and future planning.
• Reporting – Prepare clear and detailed campaign reports for clients and internal stakeholders, highlighting key metrics, campaign successes, learnings, and areas for improvement.
• Trend Monitoring – Stay ahead of the latest trends in digital, social media, and influencer marketing, applying market insights to strengthen content planning and campaign performance.
• Influencer Relations – Identify, recruit, and manage influencer relationships to extend campaign reach, relevance, and engagement.
• Team Leadership – Support and guide junior team members, sharing knowledge, best practices, and direction to help strengthen the overall content planning function.

Minimum Qualifications

• Experience: 8‑10 years in digital marketing, with strong experience in content planning, social media, and influencer marketing.
• Digital Savvy: Strong understanding of social media and active usage of digital and social platforms such as TikTok, Instagram, Facebook, Lemon8, Telegram, Xiaohongshu, and YouTube.
• Strategic Project Management: Strong project management skills with the ability to lead multiple workstreams and coordinate effectively with agencies, publishers, and internal teams to meet campaign objectives.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas clearly to clients and stakeholders.
• Team Collaboration & Leadership: Strong collaborative spirit, with the ability to lead by example, motivate others, and thrive in a team‑oriented environment.
• Attention to Detail: Process‑driven mindset, excellent time management skills, and the ability to prioritize effectively under pressure.
• Technical Proficiency: Proficiency in Microsoft Office (Word, Excel, PowerPoint) and the ability to quickly learn and adapt to different tools and platforms.
• Autonomy: Ability to work independently, take ownership of workstreams, and drive campaign objectives forward with minimal supervision.