Global Brand Innovation Manager

App Group; Indonesia; On-site; IDR 781,200,000 - 1,339,200,000; Full time

Job summary

App Group in Jakarta is seeking a seasoned Brand Marketing professional to lead innovation and brand strategy. You will collaborate with R&D, Regulatory, and Commercial teams to develop consumer-centric concepts that reinforce the brand's identity and market position.

With 8 years of experience in Brand Marketing or Product Innovation, you will drive insights-driven concepts, manage projects, and ensure clear messaging across campaigns. Strong communication and analytical skills are essential.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related fields.
• Minimum 8 years of relevant experience in Brand Marketing, Brand Innovation or Product Innovation.
• Experience in consumer insights, innovation, concept development and brand strategy.
• Good communication, analytical and project management skills.
• Experience working with R&D, Marketing, Regulatory and Commercial teams.
• Willing to be based in Thamrin, Jakarta.

Responsibilities

• Develop brand-led innovation ideas rooted in the brand’s identity and market positioning.
• Explore whitespace and differentiation opportunities to enhance brand value through innovation.
• Gather and synthesize consumer research, behavior trends, and unmet needs.
• Convert insights into compelling product concepts and communication points that strengthen brand relevance.
• Ensure all innovation concepts align with the overall brand architecture, purpose, tone, and long-term objectives.
• Maintain consistency in visual identity, messaging, and positioning.
• Assist in preparing clear concept boards, value propositions, product claims, and messaging for testing and internal approvals.
• Support the readiness of innovation concepts for launch.
• Coordinate with R&D, Marketing, Regulatory, and Commercial teams to validate feasibility, claims, packaging, and route-to-market plans.
• Monitor ongoing innovation projects and ensure deliverables related to brand elements are completed.
• Gather feedback post-testing and propose improvements to enhance concept viability.

Skills

Brand Marketing

Brand Innovation

Product Innovation

Consumer Insights

Communication

Analytical Skills

Project Management

Cross-functional Collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Job description

App Group in Jakarta is seeking a seasoned Brand Marketing professional to lead innovation and brand strategy. You will collaborate with R&D, Regulatory, and Commercial teams to develop consumer-centric concepts that reinforce the brand's identity and market position.

With 8 years of experience in Brand Marketing or Product Innovation, you will drive insights-driven concepts, manage projects, and ensure clear messaging across campaigns. Strong communication and analytical skills are essential.