General Manager VAS (Value Added Services)
Job Description – Head of Value Added Services (VAS)
Role Summary
The Head of Value Added Services (VAS) is responsible for the end-to-end ownership of the VAS business at LinkIT 360, covering business strategy, product development, sales & revenue growth, partnerships, and P&L management. This role acts as the key driver of VAS business growth and serves as the point of ownership for all commercial VAS activities.
Key Responsibilities
- Business & Strategy Ownership
- Define and execute the overall VAS business strategy aligned with the company’s vision and growth targets.
- Manage and expand the VAS product portfolio, including telco-related services, digital content, PPOB, enterprise VAS, and other digital solutions.
- Own full P&L responsibility for the VAS business, ensuring sustainable revenue growth and profitability.
- Lead the VAS sales strategy and go-to-market execution.
- Manage and grow key accounts and strategic clients/partners.
- Lead commercial negotiations, including pricing, contract terms, and revenue-sharing models.
- Set sales targets, manage pipelines, and ensure revenue achievement.
- Work closely with or build a VAS Sales / Business Development team as the business scales.
- Partnership & Ecosystem Development
- Build and maintain strategic partnerships with telco operators, aggregators, content providers, enterprise clients, and ecosystem partners.
- Identify and pursue new partnership opportunities to expand the VAS business.
- Cross-Functional & Operational Alignment
- Collaborate closely with Technology, Product, Operations, Finance, and Compliance teams to ensure successful service delivery.
- Work in alignment with the COO to ensure operational readiness and execution excellence for VAS offerings.
- Lead, mentor, and develop the VAS team.
- Provide regular business performance reports and strategic insights to senior management.
Job Requirements
- Bachelor’s degree in Business, Management, Information Technology, or a related field (Master’s / MBA is a plus).
- Minimum 5-7 years of experience in VAS, Telco, Digital Services, Fintech, or platform-based businesses, with at least 3 years in a leadership role.
- Strong hands‑on experience in VAS sales and business development, including managing key accounts, leading commercial negotiations, and driving revenue growth.
- Proven track record in P&L ownership, sales pipeline management, and achieving revenue targets.
- Solid understanding of VAS business models, monetization, pricing, and revenue‑sharing structures.
- Strong commercial, leadership, communication, and negotiation skills, with the ability to work effectively in a fast‑paced and growing environment.
- Data‑driven, strategic thinker with good analytical skills.
- Excellent communication skills in English and Bahasa Indonesia.
Jakarta, ID