Game Marketing Lead

Mon Co.; Daerah Khusus Ibukota Jakarta; On-site; IDR 1.169.981.000 - 1.504.263.000; Full time

Job summary

A leading gaming and blockchain company is seeking a Game Marketing Lead to develop and execute marketing strategies for their games. The role involves community engagement, managing social media strategies, and strengthening brand presence. The ideal candidate has over 6 years of experience in brand marketing, particularly in gaming or entertainment. Join a dynamic, multicultural team focused on innovation and collaboration.

Benefits

Collaborative culture

Dynamic team

Opportunities for innovation

Flat organization structure

Qualifications

• 6+ years in brand marketing in gaming or entertainment.
• Experience leading and mentoring marketing teams.
• Deep expertise in social media strategy and influencer campaigns.

Responsibilities

• Develop and lead social media strategies.
• Manage content calendars for game launches.
• Write and localize press releases and marketing materials.

Skills

Brand marketing experience

Team leadership

Social media strategy

Community building

Communication skills

Job description

About Us

MON Co. is a development studio and publisher at the intersection of gaming, entertainment, and blockchain technology. Originally operating as LiquidX, MON Co. is the force behind Pixelmon, its flagship IP franchise, and MON Protocol, a cutting‑edge Web3 platform. The company is led by a team of seasoned executives from top gaming and entertainment studios. MON Co. aims to deliver high‑quality, engaging experiences across a variety of entertainment platforms, including games, digital content, and transmedia storytelling, as it bridges the gap between Web2 and Web3.

MON Co.'s ecosystem includes MON Protocol, which drives Web3 partnerships and tokenized gaming economies, and MON Ventures, which invests in emerging IPs. With a growing community of over 1 million Pixelmon fans, a robust partner network of over 80 blockchain‑native games, and a rapidly expanding portfolio, MON Co. is dedicated to shaping the future of entertainment for a global audience.

About the Role

As our Game Marketing Lead, you'll take charge of developing and executing end‑to‑end marketing strategies to drive awareness, engagement, and growth for our games. You'll work cross‑functionally with internal teams and external partners to build strong communities, amplify our content, and deliver impactful campaigns.

What You Can Expect To Work On

• Develop and lead innovative social media strategies across platforms including TikTok, Instagram, X (Twitter), Facebook, and Discord
• Plan and manage content calendars and storytelling efforts in sync with game launches, updates, and seasonal events
• Write, edit, and localize press releases, announcements, and in‑game marketing materials for different regions and audiences
• Identify, engage, and manage relationships with influencers, streamers, and key opinion leaders (KOLs) across key markets
• Handle end‑to‑end coordination including outreach, contracting, briefing, and performance tracking
• Drive community engagement through initiatives such as online challenges, livestreams, Discord events, and offline meetups
• Serve as the voice of the community—gather player insights and feedback to support game and marketing improvements
• Build and nurture strategic partnerships with brands, creators, and gaming communities to grow player base and retention
• Collaborate with Product, Game Ops, and Data teams to align marketing efforts with live game operations and development roadmaps

Requirements

• 6+ years of experience in brand marketing within the gaming or entertainment industry, with a proven track record of driving and scaling brand strategies
• Demonstrated experience leading and mentoring marketing teams, with the ability to manage multiple stakeholders and projects simultaneously
• Deep expertise in social media strategy, influencer/KOL campaigns, and community building across diverse regions and platforms
• Strong understanding of gaming culture and player behavior, with hands‑on experience across platforms like X, Discord, TikTok, and emerging social channels
• Skilled in planning and executing both online and offline community events, from concept to post‑event analysis
• Outstanding communication skills, with the ability to craft compelling press releases, campaign briefs, and marketing copy
• Proven ability to work cross‑functionally with Product, Game Development, and Live Ops teams to align on goals and execution
• Experience with Free‑to‑Play (F2P) mobile games is highly preferred; familiarity with live service models and international markets is a strong plus
• Thrives in a fast‑paced, startup or scale‑up environment, with the ability to lead initiatives autonomously while fostering a collaborative team culture

Benefits

We Listen. Your voice matters. We value your ideas and suggestions, and we're always evolving based on your input. Together, we build a culture of continuous improvement and collaboration.

We People. At MON Co, you'll work alongside a dynamic, multicultural, and talented team that's not just skilled, but also fun, supportive, and inspiring. You'll be proud to work with people who value diversity and teamwork as much as you do.

On the Edge of Innovation. Stay ahead of the curve. We work on cutting‑edge technologies and trends, including Web3 and blockchain, empowering you to grow in an ever‑evolving landscape.

Flat Organisation. We believe in a true decentralised spirit. Whether you're new or seasoned, everyone has an equal voice. We collaborate across all levels, fostering an open, transparent, and supportive environment where every team member contributes to our success.