Communication Strategist

Kompas Gramedia - KG Media; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A prominent retail publishing company in Jakarta Utara is seeking a Communication Strategist to strengthen the bookstore's identity and foster community engagement. The ideal candidate will have a Bachelor's degree in PR or Marketing and 2–3 years of managerial experience. Responsibilities include mentoring a team, executing marketing strategies, and representing the bookstore at events. Strong leadership and English communication skills are essential, along with a passion for retail or publishing.

Qualifications

• Minimum Bachelor's degree, preferably in PR, Marketing, or a related Communication field.
• 2–3 years of experience in a senior/managerial role or having led a team.
• Excellent English skills (both oral and written).

Responsibilities

• Mentor a small team to ensure consistent brand alignment across all touchpoints.
• Develop and execute monthly in‑store programs, social media, and event activations.
• Monitor customer feedback and brand campaign effectiveness.

Skills

Leadership capabilities

Community engagement

Brand storytelling

Adaptability

Excellent English communication

Education

Bachelor's degree in PR, Marketing, or Communication

Job description

Freelance Communication Strategist Prose and Petals

We’re seeking a dynamic and driven Communication Strategist to support the development of our bookstore’s identity, both online and offline. This role is ideal for someone who thrives in a creative environment with strong leadership capabilities, a passion for building a community, and a deep understanding of retail or publishing culture.

Key Responsibilities

• Mentor a small team to ensure consistent brand alignment across all touchpoints.
• Work closely on brand strategies and day-to-day execution.
• Develop and execute monthly in‑store programs, social media, and event activations to engage with the community.
• Coordinate between the internal team and external partners such as partnership brands, marketing initiatives, and events.
• Monitor customer feedback and brand campaign effectiveness.
• Represent the bookstore in both online presence and offline events to build a loyal reader community.

Minimum Qualifications

• Minimum Bachelor’s degree, preferably in PR, Marketing, or a related Communication field.
• 2–3 years of experience in a senior/managerial role or having led a team.
• Proven ability to handle both offline and online store operations.
• Strong visual sense and understanding of brand storytelling.
• Have a sense of ownership, strong leadership, and adaptability in a fast‑paced retail environment.
• Excellent English skills (both oral and written).
• Familiarity or passion for the retail or publishing industry is a significant plus.
• Experience managing community‑based programs or events.
• Previously worked with creative or lifestyle brands is a plus point.