Fashion brand and social media manager

PT Cahaya Mode Abadi; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic fashion company in Jakarta Utara is seeking a Digital Brand & Social Media Manager passionate about fashion and skilled in digital marketing. This role involves managing social media, executing campaigns on platforms like Instagram and TikTok, and collaborating with creative, product, and operations teams. The ideal candidate is detail-oriented, aware of trends, and thrives in a fast-moving, adaptive environment. You will also handle KOL collaborations and support various marketing activities, ensuring alignment across campaigns.

Qualifications

• Passionate about fashion and fluent in digital culture.
• Highly adaptable, thrives in a fast-paced environment.
• Strong interest in fashion and aesthetics.

Responsibilities

• Plan and execute content calendars for Instagram and TikTok.
• Manage end-to-end KOL collaboration.
• Write campaign narratives and product copy.
• Support offline marketing activities and events.
• Create and manage product barcodes based on production output.

Skills

Digital marketing

Content creation

Social media management

Copywriting

Analytical skills

Trend awareness

Job description

Day and Night is seeking a highly adaptable Digital Brand & Social Media Manager who is passionate about fashion and fluent in digital culture.

This position combines digital marketing, content creation, and campaign execution. The main focus will be on managing social media, running Meta Ads, and preparing performance reports.

This role is perfect for someone who thrives in a fast-moving creative team. You’ll work closely and collaboratively with creative, product, and operations teams. This role is perfect for someone who enjoys a mix of creative and analytical work, stays updated with trends, and wants to grow in a dynamic fashion environment.

Key Responsibilities

• Social Media & Content Creation
  • Plan and execute monthly content calendars for Instagram & TikTok with consistent brand tone
  • Assist in content production (storytelling concepts, creative briefing, hooks, copywriting)
  • Monitor daily performance & optimize accordingly
  • Set up, monitor, and optimize Meta Ads (traffic, conversion, remarketing, etc.)
  • Analyze ad performance, identify insights, and recommend improvements
  • Maintain budget tracking and monthly campaign reporting
• KOL Management
  • Handle end-to-end KOL collaboration (search, negotiation, briefing, follow-up)
  • Manage product seeding and track content deliverables
• Copywriting
  • Write campaign narratives, marketing scripts, social media captions, and product copy.
  • Support campaign development across new collections & brand moments
• Marketing Activation Support
  • Support offline marketing activities such as bazaars, booths, brand events & special launches, including operational assistance.
  • Coordinating logistics with internal teams & vendors
  • On-ground support (staffing, stock checks, merchandising, content capture, customer engagement)
  • Ensuring event-related messaging aligns with digital campaigns

Additional Responsibilities

• Create and manage product barcodes based on production output, ensuring all items are correctly labelled and tracked before distribution.
• Strong interest in fashion & aesthetics
• Highly updated with trends, platforms, and digital culture
• Thrives in a fast-paced, highly adaptive work environment
• Detail-oriented with good planning habits
• Creative but also analytical
• Comfortable multi-tasking and switching between roles
• Independent, resourceful, and solution-oriented