Executive Data Science

WPP Media; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading global media collective is seeking a Senior Data Scientist to lead data-driven initiatives focused on media ROI and AI applications. This role involves conducting ROI analysis, building predictive models, and integrating AI solutions. The ideal candidate should have over 5 years of experience in data science, strong programming skills in Python or R, and familiarity with AI deployment. Join a collaborative team that values innovation and growth to drive extraordinary results for clients.

Qualifications

• 5+ years of experience in data science, preferably in a media agency.
• Proven experience in ROI modeling or attribution modeling.
• Strong programming skills in Python or R, with relevant libraries.

Responsibilities

• Conduct ROI and effectiveness analysis of media spend across channels.
• Build predictive models to support campaign optimization and sales forecasting.
• Design and deploy AI-powered solutions, including conversational AI integrations.

Skills

Data Science

Predictive Modeling

AI Integration

ROI Analysis

Python

R

SQL

Tools

scikit-learn

TensorFlow

Power BI

Job description

Overview

Job Title: Senior Data Scientist – Media ROI & AI Applications

Location: Jakarta (WorkFromOffice)
Department: Data Science

About the Role

We are looking for a highly skilled and business-savvy Senior Data Scientist to lead data-driven initiatives focused on media ROI analysis, predictive modeling, and AI integration. This role is ideal for someone with a strong background in media agency analytics, who can bridge the gap between data science and business impact.

Responsibilities

• Conduct ROI and effectiveness analysis of media spend across channels and its impact on brand sales and brand metrics.
• Build predictive and classification models to support campaign optimization, customer segmentation, and sales forecasting.
• Design and deploy AI-powered solutions, including conversational AI integrations (e.g., ChatGPT, Gemini).
• Collaborate with marketing, media planning, and strategy teams to translate business questions into analytical solutions.
• Develop dashboards and visualizations to communicate insights to stakeholders.
• Ensure data quality, governance, and compliance with privacy standards.

Required Skills and Experience

• 5+ years of experience in data science, preferably in a media agency or marketing analytics environment.
• Proven experience in ROI modeling, MMM (Marketing Mix Modeling), or attribution modeling.
• Strong programming skills in Python or R, with experience in libraries such as scikit-learn, XGBoost, TensorFlow, or PyTorch.
• Experience with AI/ML deployment in production environments (e.g., using Vertex AI, AWS SageMaker, or Azure ML).
• Familiarity with integrating AI chat solutions like ChatGPT, Gemini, or similar LLMs into business workflows.
• Proficiency in SQL and working with large-scale datasets.
• Experience with data visualization tools (e.g., Power BI, Tableau, Looker).
• Solid understanding of statistical methods, A/B testing, and experimental design.

Preferred Qualifications

• Experience working with media agency data (e.g., impressions, GRPs, CPM, brand lift studies).
• Knowledge of campaign lifecycle, media planning, and brand measurement frameworks.
• Familiarity with cloud platforms (GCP preferred) and tools like BigQuery, Dataflow, or Airflow.
• Strong communications skills and ability to present complex findings to non-technical stakeholders.

About WPP Media

WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.

At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• We\'re Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.
• We\'re Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.
• We\'re Extraordinary: in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.

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